Director of Ecommerce
$150k - $200kJacob
The Company
Jacob's mission is to create a world in which anyone who cares about their health never has to compromise on it. Our flagship, the Jacob Bar, is a radically clean protein bar made from the highest-quality ingredients. We aim to become the most trusted name in food: products people are proud to eat and proud to display in their homes.
The Role
We're looking for someone to own the online customer journey. You'll operate with a strategy and budget set by leadership, owning the day-to-day channel P&L and building the infrastructure, team, and systems to scale the channel profitably. You'll work directly with our Founder/CEO and collaborate with our Creative team to translate Jacob's brand direction and campaigns into compelling online experiences and measurable commercial results.
- Own the DTC channel (Shopify and Amazon), achieving revenue and contribution profit goals
- Lead website overhaul and day-to-day management, including digital merchandising, PDP's, and checkout experience
- Own paid acquisition and creative testing through static design, creator partnerships, and owned content variations
- Develop a regular process for testing new concepts, messages, formats, and offers
- Coordinate with Operations on demand forecasts, inventory availability, and the timing of launches and promotions
- Build email and loyalty programs to drive repeat purchases and customer LTV
- 5+ years of direct, relevant experience leading a growth/ecommerce function at another consumer brand
- Deep hands‑on experience with Meta ads and platform management
- Strong Shopify experience and a track record of improving website performance and customer experience
- Discernment to balance near‑term performance with long‑term brand/creative goal
- Full‑time, in‑office position based in New York City
- Cash compensation: $150k-$200k
- Company equity opportunity
Vacancy posted 8 hours ago
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