Vice President, Analytics

Company Description Heartbeat is a full‑service agency for healthcare challenger brands, dedicated to battling market leaders, upending treatment habits, or transforming a “me‑too” product into a “yes‑please.” The firm operates on a 100 % integration model that houses media, strategy, medical communications, creative, technology, and point‑of‑care/population health to deliver tightly integrated campaigns with maximum impact. Overview We’re Heartbeat, the marketing agency for healthcare challenger brands and the brave clients behind them. We’re looking for a seasoned, strategic, big‑picture leader to join us as Vice President, Analytics – a champion of insights that fuel transformative campaigns for consumers, HCPs, and the brands we serve. How You’ll Grow With Us At Heartbeat, the Vice President level is where strategic agency leadership begins and where you’ll continue to build toward even greater impact. You’ll have opportunities to: Influence agency strategy and strengthen analytics as a core differentiator in client engagements. Contribute to the development of new service offerings and analytics‑driven products that expand our capabilities and revenue streams. Play a key role in business development, partnering with new clients and pitching analytics‑enabled solutions. Deepen leadership reach – coaching directors and senior analytics leaders to deliver exceptional work. Become a recognized voice in the healthcare marketing analytics landscape. Responsibilities We want someone who doesn’t just do analytics – but reimagines it for a purposeful, challenger‑centric agency. Specifically, you’ll: Partner with agency leadership to shape and advance Heartbeat’s analytics strategy, ensuring we stay competitive, innovative, and forward‑leaning in how we harness data. Oversee development of measurement frameworks, advanced models, and analytic products that elevate how we measure impact and inform strategy. Partner across strategy, creative, media, technology, and client leadership to embed data‑driven thinking into everything we do. Lead high‑performing analytics teams, driving mentorship, career growth, and a culture of curiosity. Represent Heartbeat in senior client engagements and select industry forums, championing our analytics point of view and insights leadership. Provide thought leadership on emerging analytics methodologies, tools, and industry trends that keep us ahead of the curve. Qualifications With 12+ years of analytics, marketing measurement, or data science leadership experience, you know how to drive measurable, strategic impact across client portfolios and agency operations. You bring: Partnering with senior analytics and agency leadership to shape and implement a comprehensive analytics vision that supports Heartbeat’s client goals and business strategy. Leading and scaling analytics practices, including data strategy, BI architecture (Tableau, Power BI), advanced modeling, and data governance. Developing enterprise‑grade data products and frameworks that drive consistent insight delivery across clients and markets. Executive reporting, storytelling, and communication with senior internal leaders and client executives, translating complex analytics into clear business recommendations. Identifying strategic opportunities grounded in data – from media mix optimization to customer lifetime value and segmentation – and pairing findings with practical, business‑forward recommendations. Leading analytics teams with empathy, establishing best practices, and fostering professional growth. Benefits & Additional Information Our Publicis Groupe motto “Viva La Différence” means we’re better together, honoring and celebrating all identities across intersectionality. We foster belonging and create equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies. The benefits package includes medical coverage, dental, vision, disability, 401(k), parental and family care leave, family‑forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact View email address on click.appcast.io. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $168,150.00 – USD $269,217.00 annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant and the requirements of the position. The Company reserves the right to modify this pay range at any time. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. The application deadline for this posting is 8/3/2026. #J-18808-Ljbffr