Director of eCommerce

To apply please email your resume and an introduction to View email address on click.appcast.io with the job title as the subject line Director of eCommerce About Shibumi Founded in 2016 by two brothers and their best friend in North Carolina, Shibumi has redefined shade with its lightweight, premium, easy-to-use designs. What started as a solution to improve the founders’ own beach experience has grown into a global sensation, with Shibumi Shades and chairs found on over 800 beaches worldwide. For more information, visit shibumishade.com or follow @ShibumiShade on Instagram, TikTok, and Facebook. The Role We're hiring a Director of eCommerce to own and grow our direct-to-consumer business across shibumishade.com, Amazon, and any pure e-commerce sites. This is a builder's seat: you'll set the strategy, own the numbers, and stay close enough to the work to act on what you see. What matters most in this role 1. You're hands-on. You'll set strategy and direction, and you'll also get into the work yourself when that's what moves things forward — pulling the data, QA'ing the site, writing the brief. We use partners and 3PLs where they earn their keep, but we stay close to how the work actually gets done rather than handing it off and hoping. 2. Analytical rigor and an open mind. You'll partner closely with our Chief of Staff to run the quantitative analyses that drive real decisions: pricing and promo tests, channel economics, cohort and retention analysis, marketing measurement. Just as important, you keep an open mind and see the nuance in a decision rather than defaulting to received wisdom. You know a ROAS above breakeven isn't automatically a good outcome, and that something like branded spend has real arguments on both sides. You reason from first principles and stay honest about what the data can and can't tell you. 3. Driving sales genuinely excites you. Revenue, contribution margin, and growth are your scorecards, not just traffic or conversion rate in isolation. You think commercially: what's the unit economics of this channel, what's the payback on this spend, is this decision going to make or cost us money. You're accountable for the number, and you care about it. 4. You’re a cross-functional leader. This role sits on the executive leadership team. You’ll have a voice in company-wide decisions, not just eCommerce ones, and you’ll be expected to show up as an owner across the business. Core Responsibilities Own the channel P&L: Be accountable for revenue, contribution margin, and growth across both shibumishade.com and Amazon. Set the eCommerce strategy: Build the approach that's right for Shibumi specifically — our products, our customer, our seasonality — rather than importing a generic DTC playbook. Run the storefronts: Own the shibumishade.com experience and our Amazon presence end to end: merchandising, listings and content, the conversion funnel, site and page performance, and an ongoing CRO testing cadence. Pricing and promotions: Design and evaluate offers, including bundles, in conjunction with the Chief of Staff, Head of Finance, and CEO, with a clear read on what is truly incremental. Partner closely with marketing: Partner with the Head of Marketing to shape how Shibumi shows up in the world — from brand entry and campaign storytelling to lifecycle messaging that turns first-time buyers into loyal customers. This is one of the most important relationships in the role. Monitor performance and reporting: Stay on top of channel performance day to day, and partner with the Chief of Staff to design the reporting and dashboards that keep the team honest about what's working. What your experience should show 5+ years of experience in DTC for a CPG brand, with experience in email outreach, ad spend management, and site design. You’ve grown a nascent business from the ground up to ~$100M in revenue. You know what it takes to build, not just optimize. Your background is in durable goods, not subscription businesses, and you understand one-time purchase dynamics and how to build a brand over individual transactions. Hands‑on command of a modern eCommerce stack (Shopify or similar) and the Amazon Seller/Vendor ecosystem. A history of managing and developing people, with FTEs and external contractors, with a clear point of view on what good looks like and the ability to tap into a seasoned network of professionals for consulting or full‑time roles. Why this role You’ll have real ownership of a growing channel at a brand with genuine customer love, a team that respects rigor, and the autonomy to act on what the data tells you. The ceiling here is high for someone who wants to build. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. #J-18808-Ljbffr