Director, Digital Media

The Director of Digital Media is responsible for handling the day to day activities of managing the entire digital media lifecycle, from campaign planning to optimization. You’ll be in the driver seat of the digital media division, and responsible for driving growth in customer acquisition for the clients we service. Key areas of responsibility: Grow, manage, and mentor a team of digital media buyers Partner closely with Business Development to enhance audience targeting and reach capabilities Steward client interest in the areas of tracking and delivering measurable results and analytics, market knowledge, and audience insights. Establish new and work with existing key media suppliers to maintain strong relationships and stay on top of industry trends. Manage the flow of client related needs to maximize customer acquisition and client success. Create compelling client‑specific proposals, media plans and presentations. Lead the development and rollout of tools, processes, and analytics that increase team throughput and win rates. Participate in account team planning sessions regarding client strategy and approach, providing leadership, consultation, and acting as a voice for media. Attend client meetings as a senior resource to articulate our media strategy and build a knowledge base of client needs and objectives. Management: Responsible for oversight of all media budgets per campaign/client. Assume leadership role in key departmental or company initiatives. Develop people within the team by coaching, identifying areas for growth, celebrating successes, managing promotion processes, keeping an open dialogue with your team, and identifying training opportunities. Qualifications Bachelor’s Degree preferred. 10+ years of media strategic planning/buying at an agency, with 6+ years of management experience. Complete knowledge of all aspects of Digital Media, including Facebook Advertising, Mobile Advertising, SEM, E‑mail Marketing, and digital media research tools. Understanding of real‑time bidding, DSPs/SSPs/DMPs, ad exchanges, and related technologies. Fluency in mathematical concepts relevant to media planning and purchasing. Critical thinking and problem‑solving capabilities. Demonstrated ability to identify market trends and translate data into well‑articulated ideas. Excellent communication, time‑management, and problem‑solving skills. High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools. Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Flashtalking Adserver, Google Adwords. Deep understanding of brand marketing and how brands use various digital advertising mediums to convey their messages to specific audiences. #J-18808-Ljbffr