Consumer Insights Manager

Requisition ID: 39947 A Career in Beverage: Our purpose at Molson Coors Beverage Company is to brew beverages that unite people to celebrate all life’s moments. We’ve been brewing iconic brands for over 350 years and are now proud to be offering a modern portfolio that expands beyond the beer aisle.We are Talent Brewers with our culture rooted in our core Values. We want you to join our team of brand ambassadors who believe the world is full of untapped opportunities. So, if you get excited about making a real difference as part of a winning team like we do, we want to hear from you.Crafted Highlights:In the role of Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors’ iconic brands, embedding consumer‑first thinking and delivering actionable insights. You will champion brand growth through human‑led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forward‑looking insights strategy.You’ll help plan, design and conduct various consumer research studies (including both qualitative and qualitative methods) and help build the “voice of the consumer” within the brand teams.This position reports to the Senior Insights Manager of Coors Family of Brands, working closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers. What You’ll Be Brewing:Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teamsYou will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offsManage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insightsManage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impactYou will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long term strategic directionYou are expected to have influence on the direction of the company’s brand strategy by always keeping the consumer first and operating with a growth mindsetKey Ingredients:Bachelor’s degree in Marketing, Business, Psychology or similar; or an MBA ideally with a social science, research focus.You have at least 4 years of consumer research experience (supplier, client or agency) Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and CircanaWorking knowledge of a broad range of qualitative and quantitative methodologies and understands key questions to ask to determine appropriate research approachAbility to identify and synthesize consumer information to provide insights to key customers Excellent time management and organizational skillsDemonstrated ability to independently lead projects from initiation through delivery with minimal oversight and guidance Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)Beverage Bonuses Flexible work programs that support work life balance including a hybrid work model of 4 days in the officeWe care about our People and Planet and have challenged ourselves with stretch goals around our key prioritiesWe care about our communities, and play our part to make a difference – from charitable donations to hitting the streets together to build parks, giving back to the community is part of our culture and who we areEngagement with a variety of Business Resource Groups, which can provide volunteer opportunities, leadership experience, and networking through the organizationAbility to grow and develop your career centered around our First Choice Learning opportunitiesParticipation in our Total Rewards program with a competitive base salary, incentive plans, parental leave, health, dental, vision, a retirement savings plan with incredible employer match, generous paid time off plans, an engaging Wellness Program, and an Employee Assistance Program (EAP) with amazing resourcesAccess to cool brand clothing and swag, top events and, of course... free beer and beverages!Work within a fast paced and innovative company, meeting passionate colleagues and partners with diverse backgrounds and experiencesMolson Coors is an equal opportunity employer. We invite applications from candidates of all backgrounds, race, color, religion, sex, national origin, age, disability, veteran status or any other characteristic. If you have a disability and believe you need a reasonable accommodation during the application or recruitment processes, please e-mail View email address on click.appcast.io. Pay and Benefits: At Molson Coors, we’re committed to paying people fairly and equitably for the work they do.Job Posting Total Rewards Offerings: $96,600.00 -$126,700.00 (posting salary range) + 15% target short term incentive + $23,000 on average spent on benefits per employee, including but not limited to health, dental, vision, retirement with above market employer match, wellness incentives and EAP + paid time off (including holidays, vacation days and sick days). The posting range provided above for salary is what we, in good faith, believe we would pay for this role at the time of this posting. We ultimately pay based on a number of non-discriminatory factors that inform pay decisions including but not limited to the required work location, previous work experience, skill set and internal equity.