PPC Specialist (Google & Meta Ads)

Join Hire Ecom – PPC Specialist (Google & Meta Ads) | Scale eCommerce Growth with High-ROI Campaigns! Are you an analytical and data-driven PPC expert with a proven track record of scaling eCommerce brands through Google Ads, Meta Ads, and performance marketing strategies ? Do you have experience optimizing ad spend, maximizing ROAS, and driving high-intent traffic to eCommerce stores? At Hire Ecom , we specialize in Talent, Tech, and Tactics to help eCommerce businesses scale. We’re looking for a PPC Specialist (Google & Meta Ads) who can craft and execute high-ROI paid media campaigns that drive conversions and revenue growth. Role: PPC Specialist (Google & Meta Ads – E-commerce) Location: USA (Remote & Hybrid Available) Job Type: Full-time Key Responsibilities: Paid Media Strategy & Execution Plan, execute, and optimize Google Ads, Meta (Facebook & Instagram) Ads, and YouTube campaigns for eCommerce brands. Develop high-converting ad strategies for Search, Display, Shopping, Performance Max, and Retargeting campaigns. Conduct in-depth keyword research, audience segmentation, and competitor analysis to maximize ad effectiveness. Implement A/B testing for ad creatives, copy, CTAs, and landing pages to improve conversion rates. Optimize Google Shopping and Performance Max campaigns to increase eCommerce sales. Budget Management & ROAS Optimization Monitor and manage ad budgets to ensure efficient ad spend and maximize ROAS. Analyze CPC, CPA, CTR, Quality Score, and other key KPIs to continuously refine campaigns. Implement bid strategy adjustments using manual and automated bidding techniques. Utilize first-party data, lookalike audiences, and advanced retargeting tactics to improve conversion rates. Creative & Landing Page Optimization Collaborate with graphic designers and content teams to develop high-performing ad creatives. Optimize ad copy for engagement, conversions, and AIDA principles. A/B test landing pages using heatmaps, user behavior analysis, and conversion tracking. Performance Tracking & Reporting Use Google Analytics, Google Tag Manager, Facebook Pixel, and third-party tracking tools to monitor and measure campaign performance. Create detailed reports on ad performance, insights, and recommendations to improve ROI. Stay updated with Google & Meta Ads algorithm updates, eCommerce trends, and ad policy changes. What We’re Looking For: 3+ years of hands‑on experience in PPC management for eCommerce brands or digital agencies. Expertise in Google Ads (Search, Display, Shopping, Performance Max) & Meta Ads (Facebook & Instagram). Strong understanding of conversion rate optimization (CRO) and data-driven marketing. Proficiency in Google Analytics, Google Tag Manager, Facebook Pixel, and A/B testing. Experience with landing page optimization tools like Unbounce, ClickFunnels, or Elementor. Ability to analyze campaign data, optimize for lower CAC, and scale successful ad sets. Familiarity with Google Merchant Center, feed management, and Shopify ad integrations. Why Join Hire Ecom? Work with top eCommerce brands across the USA, UK, and beyond. Manage high-budget, data-driven PPC campaigns that drive results. Enjoy remote work flexibility with performance-based incentives. Access premium tools like SEMrush, SpyFu, Facebook Ads Library, and AI-based ad optimizers. Learn, grow, and stay ahead of the latest PPC trends and AI-driven marketing tactics. #J-18808-Ljbffr Hireecom