Lighthouse Strategic Marketing & Engagement Principal

About the Role

The Lighthouse program is Intuit's premier customer engagement and advocacy community. We're looking for a strategic marketing leader who can turn the power of customer relationships, insights, and experiences into compelling stories that drive business impact.

In this role, you'll lead the marketing and engagement strategy that brings Lighthouse's value to life across Intuit's leadership and go-to-market ecosystem. You'll create adn connect customer stories to business priorities, develop high-impact executive content, and build scalable approaches to amplify customer voice across marketing campaigns, events, and strategic initiatives.

This is a high-autonomy, high-impact individual contributor role with direct exposure to Intuit's senior leadership. You'll operate at the intersection of customer advocacy, strategic marketing, executive engagement, and GTM storytelling—translating Lighthouse's customer relationships and insights into meaningful business outcomes.

You'll partner closely with Product Marketing, Brand, Events, and business leaders to activate customer stories across internal and external audiences, ensuring alignment with broader enterprise priorities.

You report to the Lighthouse Community Leader.

Responsibilities

What You’ll Own

Executive Engagement & Customer Insights

• Lead Lighthouse's executive engagement approach, connecting senior leaders with the customer insights, stories, and outcomes most relevant to Intuit's business priorities.

• Own and evolve a weekly executive briefing reaching 1,200+ leaders, curating high-value customer insights, program achievements, and strategic opportunities that inform business decisions.

• Develop compelling executive presentations, strategic briefs, and leadership materials that translate complex customer insights into clear, actionable business narratives.

• Identify opportunities to elevate customer perspectives in executive forums, business reviews, and strategic planning conversations.

Executive Storytelling & Content Development

• Develop high-impact storytelling and content for executive engagements, customer panels, keynotes, and flagship experiences such as Intuit Connect.

• Partner with senior leaders to craft compelling narratives, presentations, talking points, and customer-focused content tailored to specific audiences and business objectives.

• Build reusable storytelling frameworks, messaging architectures, and content assets that enable consistent, high-quality representation of Lighthouse and its customers.

• Translate complex customer experiences, product innovations, and business outcomes into persuasive stories that resonate with both internal and external stakeholders.

GTM Customer Marketing & Storytelling

• Build and manage a strategic pipeline of Lighthouse customer stories and advocates that support Intuit's go-to-market priorities.

• Partner with Product Marketing, Brand, Field Marketing, and Events to integrate customer stories into campaigns, product launches, executive experiences, and sales enablement.

• Establish criteria and processes for identifying, developing, and activating customer stories based on strategic relevance, audience needs, and business impact.

• Develop compelling customer-focused content and storytelling assets that demonstrate real-world product value and strengthen Intuit's market presence.

• Measure the effectiveness of customer storytelling initiatives and their contribution to GTM engagement and business outcomes.

Integrated Marketing Strategy & Audience Engagement

• Develop and execute Lighthouse's integrated marketing and engagement approach across internal and external audiences, aligned with program priorities and business objectives.

• Identify opportunities to increase awareness, engagement, and participation in Lighthouse initiatives through targeted marketing programs, content, and experiences.

• Establish scalable content and engagement frameworks that support Lighthouse's growth into new customer segments, verticals, and strategic initiatives.

• Apply audience insights and performance data to continuously optimize marketing content, engagement approaches, and program impact.

• Create consistency across Lighthouse's marketing activities while tailoring stories and experiences to different stakeholder needs.

Cross-Functional Marketing Partnerships & Influence

• Serve as a strategic marketing partner to Lighthouse leadership, Product Marketing, Brand, Field Marketing, Events, and other cross-functional teams.

• Identify opportunities to embed Lighthouse customer stories and insights into broader Intuit marketing initiatives and GTM priorities.

• Influence cross-functional priorities and drive alignment without direct authority, building relationships that accelerate customer storytelling and marketing activation.

• Collaborate with Corporate Communications and other enterprise partners to align Lighthouse content and engagement initiatives with enterprise messaging, brand standards, and established channels.

Qualifications

What You Bring

• 7+ years of experience in strategic marketing, customer marketing, content strategy, brand storytelling, or related disciplines, ideally in technology. FinTech experience strongly preferred.

• Bachelor's degree in marketing, communications, or a related field.

• Demonstrated experience developing and executing marketing and content strategies that translate complex business priorities into compelling, audience-relevant stories.

• Exceptional writing and executive storytelling skills, with a proven ability to create compelling presentations, strategic narratives, and content for C-suite and SVP-level audiences.

• Experience developing customer stories, advocacy programs, or GTM content strategies that contribute to measurable marketing and business outcomes.

• Strong understanding of integrated marketing and how customer storytelling supports campaigns, events, product marketing, and audience engagement.

• Demonstrated ability to influence cross-functional stakeholders and senior leaders, driving outcomes through Marketing, Product, and other enterprise functions.

• Portfolio or writing samples demonstrating exceptional range across executive storytelling, customer marketing, strategic presentations, and high-impact content.

• Ability to operate independently in a highly matrixed, fast-moving environment, balancing strategic thinking with hands-on execution.

• Strong analytical orientation and experience measuring the impact of marketing content, storytelling, and engagement initiatives

Nice to Have

• Experience in customer community, advisory board, advocacy, or customer marketing programs at scale.

• Familiarity with B2B SaaS, FinTech, or platform ecosystems.

• Experience developing customer-focused content for executive events, industry conferences, or high-visibility marketing programs.

• Experience partnering with Product Marketing and Brand teams to integrate customer storytelling into GTM programs.

• A perspective on how customer advocacy and storytelling programs can scale to drive stronger marketing engagement and business impact.

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position may be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at Intuit®: Careers | Benefits). Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.

The expected base pay range for this position is:
Mountain View $205,000 - $277,500
San Francisco Howard Street, CA $205,000- $277,500 #J-18808-Ljbffr