Marketing Specialist

Overview Job Title: Marketing Specialist Location: [Insert Location] Department: Marketing Reports To: Marketing Manager / Director of Marketing Job Summary We are seeking a creative and detail-oriented Marketing Specialist to join our team. This role is responsible for executing marketing campaigns, analyzing market trends, and supporting the development of brand strategies to drive customer engagement and business growth. Key Responsibilities Develop and implement marketing campaigns across digital and traditional channels. Conduct market research to identify trends, customer needs, and competitive positioning. Create and manage content for social media, email marketing, blogs, and website. Collaborate with cross-functional teams including sales, product, and design. Monitor and report on campaign performance using analytics tools (e.g., Google Analytics, HubSpot). Assist in organizing promotional events, trade shows, and product launches. Maintain and update the company's CRM and marketing databases. Support SEO/SEM strategies and paid advertising efforts. Qualifications Bachelor's degree in Marketing, Communications, Business, or a related field. 2+ years of experience in a marketing role (B2B or B2C). Proficiency in marketing software and tools (e.g., Adobe Creative Suite, Mailchimp, Google Ads). Strong written and verbal communication skills. Analytical mindset with attention to detail. Ability to manage multiple projects and meet deadlines. Preferred Skills Experience with marketing automation platforms (e.g., HubSpot, Marketo). Knowledge of HTML/CSS is a plus. Familiarity with A/B testing and performance metrics. All qualified applicants will receive consideration for employment without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, medical condition, genetic information, pregnancy, or military or veteran status. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the California Fair Chance Act, City of Los Angeles' Fair Chance Initiative for Hiring Ordinance, and Los Angeles County Fair Chance Ordinance. For unincorporated Los Angeles county, to the extent our customers require a background check for certain positions, the Company faces a significant risk to its business operations and business reputation unless a review of criminal history is conducted for those specific job positions. Seniority level Entry level Employment type Full-time Job function Marketing Industries Retail Apparel and Fashion #J-18808-Ljbffr