Senior Product Marketing Manager
Virtual Vocations Inc
Owning the go-to-market strategy for trading products in the Coinbase retail app, the full-time Senior Product Marketing Manager will drive trading volume growth through product launches, positioning, and creative engagement programs while working remotely and participating in quarterly in-person sessions. Key responsibilities Lead the end-to-end product marketing strategy for trading instruments, translating complex product offerings into customer-focused messaging Manage go-to-market initiatives for new trading product launches, including audience strategy, value proposition development, and performance measurement Execute engagement programs to enhance trader adoption and monitor success metrics tied to trading volume and product usage Required qualifications 8+ years of experience in product marketing, growth marketing, or product management within a consumer-facing app, specifically in trading or financial products Hands-on experience marketing trading, investing, or derivatives products at established financial companies Proven track record of managing product launches and growth strategies from inception to execution Advanced analytical skills with experience in defining success metrics and leveraging data for decision-making Experience in executing large-scale growth and engagement campaigns that resulted in measurable outcomes
Vacancy posted 1 day ago
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