Amazon Marketing Specialist

Job Description

Job Description

SASSO is partnering with one of our clients to identify an Amazon Marketing Specialist to focus on driving growth, visibility, and profitability across the Amazon marketplace presence for the brand portfolio. This role is central to the company’s direct-to-consumer strategy, working closely with product, marketing, and creative teams to optimize listings, manage paid campaigns, and expand reach within the Amazon ecosystem.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Amazon Marketplace Strategy & Execution

• Develop and implement Amazon sales and marketing strategies for BCLL brands, aligned with seasonal sports calendars and product release cycles.
• Manage Amazon Seller Central and FBA programs, ensuring accurate inventory, timely fulfillment, and optimal buy box performance.
• Create, optimize, and maintain product listings with compelling titles, descriptions, images, videos, and keyword-rich content to maximize search ranking and conversion.
• Plan, execute, and monitor Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, DSP), adjusting bids and targeting to meet ROAS and sales objectives.
• Identify opportunities for expansion into additional Amazon marketplaces, including international channels.

Performance Optimization & Reporting

• Monitor key performance indicators (sales, rankings, ratings, reviews, ACoS, TACoS, conversion rates) and provide actionable insights.
• Conduct competitive analysis to ensure BCLL products are positioned as category leaders.
• Collaborate with marketing, content, and design teams to create A+ content, brand stores, and promotional assets.
• Maintain and share regular performance reports with leadership, recommending adjustments to strategy based on data.

Cross-Functional Collaboration

• Work with product management to ensure accurate product data, launch timelines, and promotional priorities.
• Partner with digital marketing to integrate Amazon campaigns with broader paid media, social, and influencer marketing initiatives.
• Coordinate with customer service to address marketplace inquiries, reviews, and feedback, enhancing brand reputation.

QUALIFICATIONS

Education and Experience:

• Bachelor’s degree in marketing, business, or related field, or equivalent experience.
• 3+ years of experience managing Amazon Seller Central accounts, preferably for consumer products or sports-related brands.
• Proven track record of executing successful Amazon Advertising campaigns and delivering measurable sales growth.
• Strong understanding of SEO/SEM for Amazon, keyword research tools, and listing optimization best practices.
• Proficiency in data analysis and reporting using Amazon reports, Google Analytics, and marketplace analytics tools.
• Experience with inventory forecasting and FBA operations.
• Excellent communication and collaboration skills; ability to manage multiple priorities in a fast-paced environment.
• Familiarity with sports, athletics, or e-commerce seasonal sales cycles a plus.

Behavioral Competencies:

• Results-Oriented: Focused on delivering measurable revenue growth and ROI.
• Analytical Mindset: Uses data to inform decisions and optimize performance.
• Creative Problem-Solving: Finds innovative solutions to marketplace challenges.
• Collaborative: Works seamlessly across teams and disciplines.
• Adaptable: Thrives in a dynamic, fast-moving environment with shifting priorities.

WORK ENVIRONMENT AND PHYSICAL DEMANDS

• This is a hybrid role based in Baton Rouge, LA. Candidates in Louisiana and Texas are encouraged to apply, with the expectation of periodic in-person collaboration to support team integration and strategic alignment.
• Occasional travel may be required for internal or client meetings, engagement events, or project related initiatives.
• Requires extended periods of computer use and virtual meeting participation.