Digital Sales & Storefront Division Manager

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Job Description:

At Regions, the Digital Product Management Division Manager is a senior leadership position within Regions’ Digital team. This position is responsible for setting and executing the enterprise digital product strategy, aligning long-term business objectives with customer needs, market trends, and emerging technologies. Additionally, this position leads multiples product teams responsible for developing and delivering innovative, scalable, and user-centric digital banking experiences across platforms while ensuring alignment with enterprise priorities and risk frameworks.

Primary Responsibilities

• Defines and drives digital product strategy, ensuring alignment with corporate goals, market opportunities, and customer needs
• Leads the development of long-term digital product vision and roadmap, prioritizing strategic initiatives that deliver measurable business value
• Manages and develops digital product teams, fostering a culture of strategic thinking, accountability, innovation, and continuous improvement
• Partners with executive leadership to translate business strategy into actionable product initiatives and investment priorities
• Oversees product lifecycle management from ideation through optimization with a strong emphasis on strategic outcomes and ROI
• Drives data-informed decision-making through product performance metrics, KPIs, and market analysis
• Leads cross-functional collaboration across Digital, Technology, Risk, Operations, and business units to ensure successful strategy execution
• Identifies emerging trends in digital banking to inform forward-looking strategies and innovation
• Resolves cross-organizational prioritization challenges and accelerates delivery of high-impact initiatives
• Acts as a change leader, promoting agile methodologies and strategic agility across teams
• Oversees partnerships with third-party providers and ensures strategic alignment and performance
• Partners across Technology, Operations, Digital, and Data (TODD) to ensure controls are designed, implemented, and monitored to strengthen risk management, compliance, and cyber security, effectively mitigating risk to levels within the company’s risk appetite
• Ensures disciplined change management by evaluating risk and control impacts when designing or implementing changes to processes, systems, products, and/or services

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

This is a single incumbent position.

Requirements

• Bachelor’s degree in a related field and fourteen (14) years of experience in digital technology, product management, strategy, or business operations
• Or High School Diploma or GED and eighteen (18) years of experience in digital technology, product management, strategy, or business operations
• Experience developing and executing strategy
• Experience in agile program management
• Experience leading large-scale digital transformation and/or product initiatives
• Experience leveraging data and insights to inform strategy

Preferences

• Experience in digital acquisition, lead generation, and conversion optimization across multiple sales models (e.g., self-service, assisted)
• Familiarity with Bank Secrecy Act (BSA), Anti-Money Laundering (AML), Customer Due Diligence (CDD), and/or Office of Foreign Assets Control (OFAC)
• Master’s degree in related field

Skills and Competencies

• Advanced understanding of digital product management and delivery methodologies
• Ability to lead cross-functional teams and drive alignment
• Executive presence with ability to influence senior stakeholders
• Strong analytical, communication, and decision-making skills
• Strong strategic thinking and enterprise-level perspective
• Understanding of and ability to interpret applicable rules, regulations, and industry guidance

At Regions, the Digital Sales & Storefront Division Manager is a senior leadership position on the Digital Leadership Team responsible for defining and executing the digital sales and growth strategy, aligning long-term business objectives with customer needs, market trends, and emerging technologies.

• This role aligns digital sales and public site product management with experience design, content, and publishing operations to deliver seamless, user-centric experiences that drive customer acquisition, engagement, lead generation, conversion, and relationship growth across all customer segments.
• The position leads multiple cross-functional teams responsible for developing, managing, and optimizing scalable digital experiences, ensuring alignment with enterprise priorities, business objectives, customer needs, and risk management frameworks while delivering measurable growth outcomes across digital channels. This requires a deep understanding of business objectives, customer needs, market trends, and collaborating with cross-functional teams to deliver innovative and user-centric digital banking experiences across platforms.

This position is intended to be onsite, now or in the near future . Associates will have regular work hours, including full days in the office three or more days a week. The manager will set the work schedule for this position, including in-office expectations. Regions will not provide relocation assistance for this position, and relocation would be at your expense. The locations available for this role are Birmingham, AL, Atlanta, GA or Charlotte, NC.

Regions will not sponsor applicants for work visas for this position at this time. Applicants for this position must currently be authorized to work in the United States on a full-time basis.

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$239,743.35 USD

Median:

$331,443.00 USD

Incentive Pay Plans:

This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time

• 401K with Company Match

• Medical, Dental and Vision Benefits

• Disability Benefits

• Health Savings Account

• Flexible Spending Account

• Life Insurance

• Parental Leave

• Employee Assistance Program

• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

Location Details

Riverchase Operations Center

Location:

Hoover, Alabama

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.