Sign up to access all features of our service.
  • Job search
  • Favorites
  • Create a CV
    New
  • Salaries
  • Subscriptions

Director, Demand Marketing (Remote)

$138.2k - $179.65k

Cengage Group

What you'll do here Lead the end‑to‑end strategy for building a robust pipeline of new institutional customers across prioritized product areas and customer segments. Translate growth goals into targeted GTM campaign strategies that increase marketing‑sourced pipeline, accelerate conversion, and support revenue growth. Lead the planning, prioritization, and execution of integrated, multi‑channel demand campaigns including email, paid media, SEO, SEM, webinars, and third‑party channels. Use behavioral and intent data to continuously optimize campaign performance. Identify and implement B to B customer‑centric initiatives appropriate for a strategic enterprise buyer. Align with Sales leadership to ensure seamless handoff of leads and high‑impact follow‑up motions. Partner with Revenue Operations to forecast, track, and improve pipeline contribution and conversion rates. Collaborate closely with Product Marketing to translate GTM messaging into compelling, audience‑specific campaign content. Coordinate with Marketing Ops to ensure appropriate prioritization and execution. Develop strategies for senior leader decision‑makers, buying groups and enterprise buyer behaviors. Coordinate with analytics and digital leads to implement campaign logic and personalization strategies that improve engagement and conversion metrics. Lead a team of marketing managers to accelerate our demand generation capabilities and build and implement a sophisticated, multi‑channel B to B campaign. Partner with campaign specialists aligned to demand efforts responsible for prioritizing initiatives, defining team workflows, and driving execution through collaborative leadership. Embed testing, automation, ABM and intent‑based targeting into campaign frameworks. Stay current on digital demand trends and integrate guidelines into campaign execution. Drive continuous innovation to improve lead quality, and conversion rates. Skills you will need here Bachelor’s degree in marketing, business, or related field; advanced degree a plus. Minimum of 8 years of experience in demand generation or growth marketing, with a strong focus on acquisition strategies and pipeline development. Experience in B to B demand marketing, preferably with senior partners and complex sales. Experience owning and delivering marketing‑sourced pipeline and revenue goals. Deep experience with multi‑channel demand campaigns, marketing automation, segmentation, and conversion optimization. Strong ability to partner cross‑functionally across Product, Sales, RevOps, and Brand functions. Excellent analytical and decision‑making skills; experience working with marketing and sales performance dashboards and Key Performance Indicators (KPIs). Experience working in a matrixed or squad‑based team model, with the ability to lead through influence. Familiarity with key marketing platforms and tools (e.g., Salesforce, Google Ads, LinkedIn Campaign Manager etc.). Strong written and verbal communication skills with the ability to adapt messaging for the market and craft clear value propositions and calls to action. Self‑starter approach with a passion for innovation, testing, and performance‑based marketing execution. High learning agility for a market that is in a state of change. Experience leading a team of marketers and coaching and guiding the team through campaign execution and their own career paths. Compensation At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our Total Rewards Philosophy. The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range. In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below. 25% Annual: Individual Target $138,200.00 - $179,650.00 USD Cengage is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of any classification protected by applicable federal, state, provincial or local laws. Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at View email address on click.appcast.io. #J-18808-Ljbffr

Vacancy posted 3 days ago
Similar jobs that could be interesting for youBased on the Director, Demand Marketing (Remote) in Chicago, IL vacancy
  • $138.2k - $179.65k

     ...growth goals into targeted GTM campaign strategies that increase marketing‑sourced pipeline, accelerate conversion, and support revenue...  ...planning, prioritization, and execution of integrated, multi‑channel demand campaigns including email, paid media, SEO, SEM, webinars, and... 
    Remote work
    Local area

    Cengage Group

    Portland, OR
    3 days ago
  •  ...creative, AI-native leader to build and scale our demand generation function. As Senior Manager, Demand Generation & Field Marketing, you will own the strategy and execution of...  ...of yourself. ~Celebrate together: Enjoy remote and hub company and team events that... 
    Remote work
    Full time
    Work from home
    Flexible hours

    Inspectorio

    Remote
    3 days ago
  • $146k - $176k

     ...Syndio is looking for a Growth Marketing Manager focused on executing digital demand generation programs that drive new pipeline and support customer expansion...  ...salary range of $146,000 – $176,000 per year and offers a fully remote work option. #J-18808-Ljbffr... 
    Remote work

    Syndio

    New York, NY
    2 days ago
  • Role Description As our Senior Manager of Marketing Operations and Demand Enablement , you will own and scale the marketing infrastructure within...  ...syndication and AI-driven outbound. This is a 100% remote/work-from-home role. Key Responsibilities ~Marketing... 
    Remote work
    Full time
    Local area
    Work from home

    Career.io

    Remote
    15 hours ago
  • $75k - $85k

     ...purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education. The Demand Marketing Manager contributes to the strategy and leads the execution of demand generation and thought leadership programs that drive... 
    Remote work
    Full time
    Live in
    Local area
    Worldwide

    Cengage Group

    Ohio
    3 days ago
  •  ...Demand Generation Marketing Manager Userpilot is an innovative, fast-growing B2B SaaS platform dedicated to revolutionizing product engagement...  ...structure: 3 days in office (in our Austin office), 2 remote EEO Statement Userpilot is an equal opportunity employer... 
    Remote work
    Work at office

    Userpilot

    Austin, TX
    2 days ago
  • $130k - $140k

     ...looking for a strategic, data‑driven Director of Homeschool Marketing to build and scale their direct‑to‑consumer...  ...is designed to accelerate awareness, demand, and revenue growth across a...  ...reports into the SVP, Marketing. It is a remote-based position that will require up... 
    Remote work
    Full time
    Worldwide

    US Publishing Jobs

    Remote
    15 hours ago
  • $140k - $180k

     ...environments. We're seeking an experienced Director of Marketing to own the company's marketing strategy...  ...of marketing—including positioning, demand generation, content, events, CRM and...  ...and comprehensive benefits. ~Flexible remote work environment. Salary Range $... 
    Remote work
    Full time
    Flexible hours

    Cobalt AI, LLC

    Remote
    4 days ago
  •  ...network depends on a high-performing marketing engine to connect consumers with...  ...The Opportunity   As Senior Director, Performance Marketing & Demand Generation, you will own BrightStar...  ...in the greater Chicago, IL area or remote within the United States Up to 2... 
    Remote work
    Full time
    Local area

    BrightStar Care

    Bannockburn, IL
    1 day ago
  • Role Description OPSWAT is hiring a Director of Marketing to own demand generation for a defined set of MetaDefender® platform solutions: Peripheral Media Protection, Data Diodes & Secure Gateways, and OT & Cyber Physical Systems. This is a pipeline-accountable role. You... 
    Full time
    Shift work

    OPSWAT

    Remote
    2 days ago
  •  ...GoTo Meeting is seeking a Demand Gen Marketing Specialist to drive pipeline growth across its solutions. This mid-level role involves executing multi-channel demand generation campaigns and collaborating with various teams, primarily working from home while being based... 
    Remote work
    Work from home

    GoToMeeting

    Anaheim, CA
    3 days ago
  •  ...expenses Distinct business model with limited competition Significant market opportunity ahead Position Responsibilities: Build and execute full-funnel marketing strategy across demand generation, ABM, and digital channels Own pipeline growth, lead... 
    Remote work

    Direct Recruiters

    United States
    1 day ago
  • $165k - $240k

     ...tech, your next journey starts here. This is not a traditional marketing role. You will operate as the marketing leader for a new AI-...  ...Drive End-to-End Growth: Optimize the full acquisition funnel and demand generation loops. You'll manage performance efficiency (CAC,... 
    Remote work
    H1b
    Worldwide
    Flexible hours

    Serko Ltd

    United States
    3 days ago
  •  ...grow with us! About the Position We are looking for a Director of Marketing to own our marketing strategy & drive outcomes for the...  ...opportunities, and closed-won revenue Build predictable demand generation programs that drive efficient pipeline growth and... 
    Remote work

    SolarWinds

    United States
    2 days ago
  • $160k

     ...together Role Location: This is a global, remote role, open to candidates based in: How...  ...test and learn mindset across the Marketing org Build sophisticated buyer’s journeys...  ...based marketing (ABM), and best-in-class demand generation practices to develop scalable,... 
    Remote work
    Local area
    Work from home
    Flexible hours

    Financialnarrative

    Chicago, IL
    15 hours ago
  • $150k - $172.5k

     ...Director, Growth Marketing The Director, Growth Marketing is responsible for building and scaling the demand generation engine that drives new pipeline creation and revenue growth across...  ..., join Unite Us. This position is remote, U.S. based. This position may... 
    Remote work
    Immediate start
    Work from home
    Flexible hours

    Unite Us

    United States
    1 day ago
  •  ...Director of Marketing Location: Hybrid in Tampa, FL or Fort Myers, FL Our client is a fast-moving...  ...and midsize customers, strengthens demand generation, and opens new vertical opportunities...  ..., with in office collaboration and remote flexibility after onboarding.... 
    Remote work
    Work at office

    Blue Signal LLC

    Fort Myers, FL
    2 days ago
  •  ...We are seeking an exceptional Director, Brand Marketing to define how Dodge Construction Network (Dodge...  .... Preferred Location This is a remote, home-office based role and candidates...  ...framework that ensures consistency across demand generation, content, and sales... 
    Remote work
    Full time
    Local area
    Home office
    Work visa

    Dodge Construction Network

    Bismarck, ND
    4 days ago
  • $158.9k - $230.5k

     ...Annual Own the Pipeline. Drive the Growth. Redefine What Demand Generation Looks Like. At Lifespace, Our Space is...  ...convert our future residents and customers. We’re looking for a Director of Marketing, Demand Generation, who doesn’t just manage campaigns, you... 

    Lifespace Communities

    Addison, TX
    14 days ago
  • $160k - $230k

     ...Product Marketing Role at Walrus Walrus is the leader in B2B payment verification, working...  ...Nice to have: Experience with demand generation or growth marketing Experience...  ...growth within the company. Remote work is welcomed, but candidates who wish... 
    Remote work
    Work visa
    Relocation package
    Day shift

    Walrus

    United States
    2 days ago
  •  ...have a career for you! Understory's Director of Marketing (title flexible) partners closely with...  ...brand and product messaging, to building demand generation programs, to enabling sales...  ...if you are local. We are also open to remote candidates for the right background.... 
    Remote work
    Work at office
    Local area
    Flexible hours
    2 days per week
    3 days per week

    Understory

    Madison, WI
    2 days ago
  • $150k

     ...As the Director of Marketing, you'll lead KLAS's marketing strategy to strengthen our brand and support...  ...that build brand awareness, generate demand, and support company priorities....  ...policy allows team members to work both remotely and in the office. This flexible approach... 
    Remote work
    Work at office
    Flexible hours

    KLAS Research

    Pleasant Grove, UT
    4 hours ago
  • $168k - $250k

    Role Description Gong is looking for a Director of Content Marketing who is, first and foremost, an...  ...authority. ~Content Strategy & Demand Impact ~Build content frameworks mapped...  ...quarter. ~Work from home stipend to help you succeed in a remote environment.... 
    Remote work
    Full time
    Freelance
    Work from home
    Flexible hours

    Gong.io

    Remote
    1 day ago
  •  ...Director of Marketing - Remote US or Canada Sangoma is a global leader in business communications, delivering Unified Communications as a Service...  ...and results-driven Director of Marketing to lead demand generation, channel marketing, marketing operations, events... 
    Remote work
    Full time
    Temporary work
    Flexible hours

    Sangoma

    United States
    5 days ago
  • $235k - $317k

     ...Director, Growth Marketing San Francisco, CA • New York, NY • United States Figma is growing our...  ...be held from one of our US hubs or remotely in the United States. What You'll...  ...opportunities Collaborate with the Global Demand Generation team to support building... 
    Remote work
    Full time

    Figma

    United States
    2 days ago
  • $90k - $110k

     ...Position Summary The Director of Marketing is responsible for driving customer acquisition, revenue...  ...data-driven marketing strategies, demand generation programs, customer lifecycle...  ...,000-$110,000 Work model: Hybrid (1 remote day per week) Office Location: West... 
    Remote work
    Work at office
    Local area
    1 day per week

    Easton Select Group

    West Bridgewater, MA
    4 days ago
  •  ...sustainable. We believe that rapid, on-demand, point-to-point global...  ...You've shaped brand and run marketing for rapidly growing companies...  .... WHAT YOU'LL DO: As Director of Marketing, you will build...  ...~ Bay Area location a plus; remote with travel acceptable.... 
    Remote work
    Flexible hours

    Astro Mechanica

    United States
    3 days ago
  •  ...complexity of national security markets. SBCC's mission is simple:...  ...POSITION OVERVIEW The Director of Marketing will lead the development...  ...partnership strategies Demand Generation & Campaigns...  ...WORK ENVIRONMENT & TRAVEL Remote work environment Travel %... 
    Remote work
    Local area

    Small Business Consulting Inc

    Shreveport, LA
    15 hours ago
  •  ...Intelligence, Service Lane Tools, and Marketing Analytics. We pride ourselves on...  ...looking to grow our team with a Director of Marketing who can drive our brand, demand generation, and go-to-market...  ...with company match. ~ Fully Remote: Enjoy the flexibility of working... 
    Remote work
    For contractors
    Work experience placement

    DealerBuilt

    United States
    15 hours ago
  •  ...Director Of Marketing Driftwood Hospitality Management's company culture empowers our associates...  ...elevates brand positioning, accelerates demand generation, and establishes the resort...  ...presence preferred; however, a hybrid remote work arrangement within Florida may be... 
    Remote work
    Seasonal work
    Local area

    Driftwood Hospitality Management

    Cocoa Beach, FL
    4 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to Director, Demand Marketing (Remote). Be the first to apply!