Director of Sales and Catering

About Us HEI Hotels and Resorts is proud to welcome the Hotel Per La, a Marriott Autograph Collection Hotel, located in the heart of downtown Los Angeles to our growing portfolio. As one of the standout hotels in Los Angeles, we are born in the business of friends and believe that the richness of life lies in simple, warm moments. We combine a community‑focused spirit, thoughtful design, and a convenient location near the LA Convention Center. Our continued success is driven by our associates — the heart of every guest experience. Where people choose to work matters. In return for that choice, we are committed to providing competitive compensation and benefits, industry‑leading tools and training, and a culture that empowers growth and excellence. Simply put, we honor the privilege of our associates choosing HEI by investing in them — ensuring they thrive, grow, and elevate every property we serve. Don't meet every single requirement of this job? At HEI we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to still. We value U.S. military experience and invite all qualified military candidates to apply. Compensation Salary Range: $145,000.00 - $155,000.00 Annually Tipped/Service Charge Eligible? No Discretionary Performance Bonus Eligible? Yes Overview Responsible for total room, banquet, catering, and room rental revenue, yield strategies, implementation and accountable to a market performance and meeting budget, forecast, and optimal business mix targets. Strategies to include market mix, pricing, status, and direct sales. The development and solicitation of business from all markets to ensure the necessary advance bookings needed for a successful and profitable operation for the hotel. Essential Duties and Responsibilities Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date, and space commitments for group room sales within the hotel. Recruit, interview, hire, train, recommend performance evaluations, resolve problems, provide open communication, and recommend discipline and/or termination when appropriate. Ensure training programs are conducted regularly and HEI standards of performance are met. Give guidance and counsel staff toward improvement. Compile and/or direct the preparation of reports pertaining to the operation of the Sales Department to include, but not limited to the annual and monthly forecast, lead management system, group booking pace report, star reports and sales meeting minutes. Coordinate ongoing research of the travel industry to detect market trends and related information for development of new marketing strategies. Make reasonable recommendations to improve potential from various markets. Develop and conduct persuasive verbal sales presentations to prospective clients. Initiate preparation of computerized annual business plan and execute plans as outlined, critically examining, and adjusting as deemed necessary by current market conditions. Organize and/or attend scheduled sales department, executive committee, and related meetings. Knowledge of travel industry, current market trends and economic factors. Ability to access, understand and accurately input information using a moderately complex computer system. Direct and manage all group, transient, and catering/banquet sales activities to maximize revenue for the hotel. Prepare, implement, and compile data for the strategic sales plan, monthly reports, annual goals, sales budget, forecasts, and other reports as directed/required. Develop rates, group sales and catering deployment strategies through review of competitive data, demand analysis and mix management. Professionally represent the hotel in community and industry organizations and events. Oversee departmental matters as they relate to federal, state, and local employment and civil rights laws. Comply with attendance rules and be available to work on a regular basis. Perform any other job-related duties as assigned. Qualifications and Skills Education and Experience Bachelor's degree preferred. 5+ years of sales leadership in similar sized operation preferred. Knowledge, Skills and Abilities Proficiency in Microsoft Word, Excel, and Delphi. Knowledge of computer accounting programs, math skills, as well as budgetary analysis capabilities required. Extensive knowledge of sales skills, revenue management, recruitment, supervision, training, and motivation of managers. Ability to effectively listen, communicate and perform diplomacy with internal and external customers and staff in all situations. Ability to stand and move throughout the hotel property and continuously perform essential job functions with or without reasonable accommodation. Effective verbal and written communication skills. Ability to adapt communication style to suit different audiences, such as effectively communicating with supervisors, coworkers, public etc. Benefits Medical and Dental programs through Anthem Blue Cross Blue Shield. Vision insurance programs through EyeMed. Vacation, Sick and Holiday programs. Pet insurance through the ASPCA. Supplemental, Spousal and Child Life insurance as well as Short and Long‑Term Disability plans. 401(k) Savings Plan with matching funds. Discounts through our 'YouDecide' and Hotel Room Discount programs. Specific details and eligibility of these programs vary by location and employment status. HEI Hotels and Resorts is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Applicants with arrest or Conviction records will be considered for Employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance and the California Fair Chance Act. With a variety of world‑class brands in our portfolio, hotel locations throughout the United States, and an unparalleled suite of tools, technology, and training, we’re able to provide our associates with a truly unique opportunity to grow and build their future. Find the career that aligns with your goals by beginning your online search today. We proudly partner with DailyPay, a voluntary benefit that allows our associates access to their earnings when they want them. #J-18808-Ljbffr The Hotel at Avalon