Personal Training Manager

Personal Training Manager

The primary objective of the Personal Training Manager is to maximize the number of members who participate in, and as a result retain, our paid Personal Training Services. This will be accomplished by meeting and exceeding both new client acquisition and existing client retention goals. If you're passionate about fitness, enjoy leading a team, and are ready to grow while helping others grow — this is your opportunity. The Personal Training Manager will achieve these objectives by:

1. Lead and manage our Personal Training department
2. Managing and coaching the front-end selling process of the CrunchOne Kickoff.
3. Drive monthly sales and session goals
4. Support, train, and mentor personal trainers
5. "Owning" the client journey that a customer takes by engaging with our paid programming
6. Make sure all clients get top-quality service
7. Track performance and report results

This role ensures that all team members consistently uphold company standards, including punctuality, proper dress code, professionalism, cleanliness, and a friendly, member-focused attitude.

Personally lead from the front by performing at least 50% of all CrunchOne Kickoffs (C1K). Actively coach, role-play, and guide personal trainers on effective sales techniques and service delivery. Oversee trainer schedules and allocate resources based on key performance indicators (KPIs). Ensure a strong and consistent execution of the Client Journey, especially during the first 90 days. Guarantee that all Personal Trainers deliver safe, effective, and scientifically backed training programs. Oversee proper and accurate use of training tools including dotFit programs, supplements, goal setting, program design, tracking, and progress updates. Recruit, hire, train, and manage a team of qualified and motivated Personal Trainers. Conduct regular one-on-one meetings with trainers to review performance, provide coaching, and align with both individual and company objectives. Maintain accurate reports and performance data to provide clear insight into the department's success. Communicate key takeaways, updates, and action plans to the General Manager.

Solid understanding of personal training principles, techniques, and effective program design. Proven ability to sell services and build strong rapport with members and staff. Familiarity with Crunch systems and tools, including VFP, dotFit, ABC/Datatrak, Crunch U, Styku, and more. Must be able to safely and confidently operate and demonstrate use of all club equipment. Experience in coaching, motivating, and leading both individuals and groups. Strong leadership skills with the ability to communicate clearly and effectively. Consistently brings a friendly, positive, and enthusiastic energy to the team and club environment. Strong commitment to delivering top-level member service and support. Handles member and staff inquiries in a professional, courteous, and solution-focused manner.

Bachelor's degree preferred. Current CPR certification required. (Must hold one or more of the following): ACSM Certified Personal Trainer, ACE Personal Trainer Certification, The Cooper Institute Personal Trainer Certification, IFPA Personal Fitness Trainer Certification, NASM Certified Personal Trainer, Corrective Exercise Specialist, or Performance Enhancement Specialist, NESTA Personal Fitness Trainer Certification, NFPT Personal Trainer Certification, NSCA Certified Personal Trainer or Certified Strength and Conditioning Specialist. 2–3 years of experience as a Personal Trainer preferred. Prior management experience in a retail or hospitality setting, leading teams of 3–10 people, is a plus. Sales experience with a consultative approach preferred. Ability to work from the club office, move throughout the gym floor, and interact directly with members and staff. Frequently required to demonstrate and explain fitness exercises, proper form, and training techniques. Must be able to lift and carry up to 50 pounds on a regular basis.

Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Looking to combine work, fitness and fun? Crunch Fitness is looking for energetic, enthusiastic people that are passionate about health and fitness to join our team. Working at Crunch is more than a job, it's an opportunity to inspire others to reach their fitness goals. Our 'No Judgments' philosophy attracts a diverse and welcoming group of professionals and makes Crunch an amazing company to work for.