Media Planner

Job Description

Overall Objective:

To effectively coordinate media planning efforts of accounts including research, planning, buying print and posting all facets of his/her market/accounts while learning to delegate specific work to an Assistant or Jr. Media Planner. Additionally, the Media Planner will present strategic media plans to clients.

Responsibilities:

• Oversee assigned Assistant(s) and/or Jr(s). in the development and implementation of national, regional and local traditional media campaigns that will include most or all of the following;

o National and local broadcast television in traditional and direct response formats, cable television, radio, outdoor advertising, newspaper and magazine (offline & online)

o Couponing via FSI, shared and direct mail alternatives

o Local events ideation and implementation, i.e., local guerilla marketing

• Work as part of a media planning and buying group, applying media solutions to overall client objectives

• Work with Interactive media team to integrate interactive objectives and strategies into overall client media plan


• train assistant level employees

• As directed and overseen by the Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service

• Organize, implement and control the day-to-day media planning development process including coordination among assistants.

• Plan traditional media campaign strategy in tandem with interactive media team


• Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons), other industry research and clients' historical media activity reports to develop media plans

• Complete assigned areas of the annual media plan(s) in their entirety

• Coordinate projects and media requests with Account Service and assigned client contacts to determine specific advertising needs, communicating deadlines to Media Supervisor(s)

• Monitor media campaigns having periodic campaign performance meetings internally and reporting results to client


• Work with the Buying team, providing buying specifications, monitor development and review media buys and post-buy analyses

• Work with Buying to put package on estimate and to manage evaluation process, ensuring that the package is efficient before client presentation

• Maintain all activity, including requesting and presenting added value and regular status reports (i.e., positioning and post reports on media and added value when applicable) in a timely manner

• Negotiate the print/OOH rates and added value.


• Issue insertion orders from BAP for all print/OOH/internet planned for each market

• Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;


o Understanding of current marketplace conditions,


o Competitive spending,


o Media and Promotional Opportunities

o Invoice Approval and Billing.


Requirements

• Bachelor's degree in business, marketing, advertising or related field

• 4+ years media planning experience as a Media Planner

• Demonstrated presentation and writing skills

• Understanding and knowledge of all relevant media properties including Broadcast, Online, OOH, Print

• MS Office: Internet Explorer, Excel, Word and PowerPoint

• Experience using most of the following media planning tools: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, and Simmons

• Experience in working with retail clients is highly desirable

• Experience directly managing a staff of one or more is highly desirable

• Full-service agency experience preferred, but not required

The responsibilities are many, various, and not limited to those written in this document