Digital Product Manager

Job Title: Digital Product Manager – Direct-to-Consumer (DTC) Type: Full Time, Direct Hire Start: Interviewing Now Location: TBD Compensation: DOE A growing consumer services organization is looking for a Digital Product Manager to optimize and expand its direct-to-consumer digital experience. This hands-on role sits at the intersection of Product, Marketing, UX, and Engineering — improving customer journeys, driving conversions, and delivering measurable business results. What You’ll Be Doing Own and prioritize the DTC digital product backlog and feature roadmap Translate business needs and customer insights into clear user stories and acceptance criteria Partner with Engineering, UX/UI, and QA teams to deliver high-quality digital experiences Optimize landing pages, conversion funnels, and customer journeys Collaborate with Marketing to launch promotional offers, discount codes, and product updates Analyze customer behavior, site performance, and product metrics to identify growth opportunities Build and execute A/B testing initiatives to improve conversion and engagement Partner with SEO teams to strengthen organic visibility and technical site performance Coordinate product releases, stakeholder updates, and cross-functional priorities Use analytics and experimentation to drive continuous product improvements Must-Haves (Don’t Apply Without These) 3+ years of digital product management or product ownership experience Hands-on experience with B2C digital products and customer-facing platforms Experience managing product initiatives across multiple systems and teams Strong understanding of customer journeys, marketing funnels, and conversion optimization Proficiency with Google Analytics or comparable analytics platforms Working knowledge of UX principles, consumer behavior, and web usability Experience with Agile development and tools such as Jira or Trello Ability to write user stories, prioritize backlogs, and manage product delivery Strong analytical, communication, and problem-solving skills Bachelor's degree in Business, Marketing, Computer Science, or equivalent experience You’ll Stand Out If You… Have managed A/B or multivariate testing programs Bring experience developing product roadmaps and defining OKRs Understand SEO, landing page optimization, and ecommerce conversion strategies Have worked with Microsoft Clarity, Nexus/Momentum, or similar behavioral analytics tools Thrive in hands-on, fast-paced digital product environments #J-18808-Ljbffr The Cake