Associate Director, Analytics/Insights

Agency: Omnicom Media

Job Function:

Data and Analytics

Job Subfunction:

Data Science and Analytics

Job Description:

Associate Director, Analytics/Insights

About the Job:
Spearhead marketing analytics initiatives as an Associate Director, Analytics & Insights, conceptualizing and delivering impactful strategies spanning opportunity identification, segmentation, and customer behavior analysis. Partnering with internal teams and clients, you will oversee junior talent, foster collaboration, and ensure data quality. You'll leverage expertise in statistical analysis, data visualization, and mining to drive strategic recommendations and business growth.

A Day in the Life:
• Lead data extraction and quality control from diverse marketing platforms and databases, ensuring data accuracy and integrity.
• Supervise analysts in deriving key findings and observations from data analysis, promoting clear and concise communication.
• Develop comprehensive analytical plans, selecting methodologies, techniques, KPIs, and metrics tailored to business objectives.
• Conduct assessments of client and third-party databases, processes, and vendors to optimize data management.
• Collaborate with internal and external partners to ensure seamless system integration and effective data management.
• Manage external vendors, including research firms, media agencies, and service providers.
• Coordinate cross-functional teams to design and deliver actionable reports, meeting timelines and stakeholders' needs.

What you will need:
• Bachelor's degree in Marketing, Statistics, Finance, Mathematics, Accounting, or Computer Science (preferred), with 4-7 years of experience in Marketing Analytics or related fields.
• Expertise in analytic solutions platforms (Tableau, PowerBI, Google DataStudio, Datorama) and digital analytics tools (Google Analytics, Tag Manager, Adobe).
• Proficiency in data infrastructure development/maintenance, programming languages (SQL, MYSQL, NO-SQL, R, C#), and cloud storage solutions.
• Strong stakeholder management and relationship-building skills, with ability to communicate effectively.
• Leadership abilities, including training/guiding junior team members and managing team deliverables.
• Analytical and problem-solving skills, with adaptability to navigate dynamic environments and complex business challenges.

Salary
$130,000 - $165,000 annually.
The salary range for this position is noted within this job posting. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience, and qualifications.

About Solve(d)

SOLVE(D) was born from creative agency DNA and built on the premise of using the right combination of data, analytics, technology, and media to help deliver personalized, relevant omnichannel experiences across touchpoints that drive meaningful connections between brands and audiences (HCPs, Patients, Payers). SOLVE(D) is a multifaceted solutions partner - part consultancy, part data, part advanced analytics, part marketing technology company, part media agency - that fosters speed, precision, and growth. SOLVE(D)’s diverse team of consultants, specialists and practitioners apply their collective strength, leveraging the right mix of human and technical enablers, to empower brands to make confident decisions that accelerate business impact and growth.

#LI-SL1

$130k-$165k

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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