Vice President, Global Marketing - Land-Based Gaming

Vice President, Global Marketing - Land-Based Gaming

Location: Las Vegas, NV, US, 89113

IGT, where innovation meets entertainment on a global scale! From the casino floor to your mobile screen, we deliver thrilling, responsible, and unforgettable gaming experiences—powered by world-class content, strong technical and commercial capabilities and nurtured by a culture of collaboration, accountability, and ownership. Whether it's spinning reels, placing bets, or enabling secure payments, we turn innovation into impact through disciplined execution and long-term value creation. With a team of over 6,000 employees across 30+ countries and products delivered in more than 100 jurisdictions worldwide, we operate at scale while staying closely connected to customers we serve. If you're ready to bring your talent to a team shaping the future of entertainment, your next big move starts here.

Role Summary: The Vice President, Global Marketing is the enterprise owner of marketing strategy and integrated marketing for IGT's Global Land-Based Gaming business, with global remit and primary focus on North America. The role serves as the internal and external brand steward—ensuring messaging cohesion from operator-facing trade materials through player-facing digital experiences—and leads the ideation, planning, and execution of master marketing campaigns that span both B2B (operator) and B2C (player) audiences from concept through measurement. The role directs the activation of IGT's full marketing ecosystem—Player Marketing, Digital, Communications, Creative, and partner functions—to deliver commercial outcomes in support of segment growth. Success in this role materially shapes IGT's brand equity, demand-generation effectiveness, and competitive positioning across the land-based gaming category.

Key Responsibilities

• Brand Stewardship
• Master Campaign Strategy & Execution
• Operator (B2B) Marketing
• Player (B2C) Marketing
• Marketing Ecosystem Activation & Performance

Required Qualifications:

• Experience
• Industry Experience
• Functional Expertise
• Education
• Leadership & People Management
• Technical Skills

Preferred Qualifications:

• Prior marketing leadership experience in gaming, casino operator marketing, hospitality, or adjacent regulated B2B + B2C categories.
• Familiarity with responsible gaming standards, gaming regulatory environments, and compliance requirements across multiple jurisdictions.
• Experience leading marketing for a portfolio that combines hardware, content, and recurring-revenue services, with both partner-led and direct-to-consumer engagement models.
• MBA from a top-tier program, particularly with a marketing, brand, or strategy concentration.
• Experience leading global or multi-region marketing organizations, including coordination of regional marketing execution against a global brand and campaign framework.
• Experience leading marketing transformation programs, including martech implementation, marketing-operations redesign, or capability build-out.
• Demonstrated experience with experiential and event marketing at scale, including major industry trade shows.

Keys to Success:

• Building collaborative relationships
• Decision making
• Drive results
• Foster innovation
• Personal energy
• Self-leadership

At IGT, we believe compensation should be as individual as you are, reflecting your skills, experience, background, and location. For this role, the starting compensation range is $237,400 to $291,550 USD, with flexibility to adjust higher or lower based on the full scope of qualifications. We proudly comply with all applicable local pay transparency laws and collective bargaining agreements. And compensation is just the beginning. Our Total Rewards program is designed to support your success, both professionally and personally, and may include: commission opportunities for eligible sales roles, discretionary bonus potential for non-sales positions, comprehensive benefits, including medical, dental, vision, life, accident, and disability insurance, a 401(k) Savings Plan with company contributions to help you plan for the future, tuition reimbursement to support continued learning and growth, paid time off to rest, recharge, and reset, wellness programs that support your overall well-being, and identity theft protection for added peace of mind.