Acquisition Specialist - State Farm Agent Team Member

Job Description

Job Description

Benefits:

• Bonus based on performance
• Flexible schedule
• Opportunity for advancement
• Training & development

Job Title: Acquisition Specialist 

Department: Growth
Reports To: Acquisition Specialist
Location: Murphy Tx
Employment Type Full Time In Office

About the Role

State Farm is seeking an Acquisition Specialist to help drive growth by identifying, attracting, and converting new opportunities that support customer acquisition and/or partner acquisition initiatives. This role uses data, customer insights, and structured outreach to meet performance goals and improve acquisition funnel efficiency.

Key Responsibilities

• Identify and pursue new acquisition opportunities using targeted strategies and approved channels.
• Coordinate lead generation and outreach efforts (campaigns, referrals, community engagement, networking, and follow-up).
• Convert leads/opportunities into qualified prospects using strong communication and relationship-building.
• Maintain accurate records in CRM systems, including activity tracking, lead stages, notes, and outcomes.
• Collaborate with internal teams (sales, marketing, underwriting/processing as applicable) to ensure smooth handoffs and timely follow-through.
• Monitor acquisition performance metrics and report results (conversion rates, cost per lead, pipeline velocity, meeting booked rate, etc.).
• Continuously improve acquisition processes by testing strategies, refining messaging, and addressing drop-off points.
• Ensure all activities comply with State Farm policies and applicable regulations/industry standards.
• Support special projects and campaigns as assigned.

Required Qualifications

• 1+ years of experience in sales, business development, customer acquisition, marketing, or related fields (or equivalent experience).
• Strong written and verbal communication skills with a customer-focused approach.
• Proficiency with CRM tools and basic reporting/analytics (e.g., Salesforce, HubSpot, Excel/Google Sheets).
• Ability to manage multiple priorities and track progress against measurable goals.
• Comfort working with targets/KPIs and using data to drive decisions.
• Ability to work effectively both independently and in a team environment.

Preferred Qualifications

• Experience in insurance, financial services, or a regulated industry.
• Knowledge of sales funnels, lead nurturing, and conversion processes.
• Experience running or supporting campaigns (email, calling, direct outreach, events, digital ads).
• Demonstrated success meeting or exceeding revenue or growth targets.

Skills & Competencies

• Prospecting and relationship management
• Data-driven decision making
• Organized follow-up and time management
• Strong negotiation and objection handling (as appropriate)
• Professional judgment and compliance awareness