Visual Merchandising Manager

Job Title: Manager, Visual Merchandising - Redken Color US Division: Professional Products Division Location: Hudson Yards, NY Reports To: Assistant Vice President, Redken Visual Merchandising Who We Are For more than a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. At L’Oréal Professional Products, our mission is to support hairdressers and develop the hair industry sustainably, and lead the digital transformation of our industry with a customer‑centric approach. Our brands portfolio includes L’Oréal Professionnel, Kerastase, Redken, Biolage, Matrix and Pureology. Role Description We are looking for a passionate Visual Merchandising Manager who excels at brand storytelling and out‑of‑the‑box retail thinking to join our Redken team. Our Merchandising Manager will translate Redken Color big bets (including industry icons like Shades EQ) into dynamic Store animations via merchandising, impactful retail animations, and planograms. This position adds value to marketing and sales by supporting the physical articulation of the Redken Color brand, driving traffic and sales within professional distribution outlets. As a result, the candidate should be able to increase retail product sales through successful campaigns and merchandising strategies. This position requires strong creative skills, exceptional communication skills, and an entrepreneurial mindset. Key Responsibilities SalonCentric Store Presentation & Brand Animation: In partnership with the Marketing team, responsible for the development, implementation, and visual presentation of the Redken Color brand within Store environments (primarily SalonCentric professional stores) to support brand acceleration and color category dominance. This includes managing monthly owned permanent endcap updates and all color awarded placements. Present store concepts effectively to senior leadership to secure buy‑in, proactively incorporating executive feedback and making necessary edits to achieve full alignment. Catalog & Publication Management: Oversee the visual creative direction, storytelling conceptualization, and end‑to‑end project management process for Redken's full portfolio presence in the monthly SalonCentric catalog. Manage page reservation, pagination, and layout workflows. Own the structured creative rounds of review by routing drafts to key internal stakeholders, consolidating diverse feedback, and translating those changes into actionable, clear directives for the Creative team. Colorwall & Merchandising Updates (Color Inline): Manage the maintenance, design evolution, and execution of Redken Colorwalls. Shepherd updates to permanent fixtures, off‑shelf placements, endcaps, and shelf strips, ensuring alignment with upcoming marketing and educational initiatives. Creative Collaboration & Briefing: Collaborates closely with Brand Marketers (Color), Sales, and Education to understand and translate commercial goals into creative briefs. Partner with the Creative team on visual alignment and shepherd projects from initial brief through project art release. Act as the primary facilitator for creative routing and milestone approvals, ensuring all feedback loops with internal teams are managed constructively and creative assets are delivered on‑time and on budget. Planogram Leadership: Lead planogram updates and initiate changes within SalonCentric accounts as needed. Make recommendations on POG updates, monitor product assortments, and manage the execution of shelf resets. Partner with business planning teams to analyze POG productivity and ROI. Financial & Budget Optimization: Manage monthly SalonCentric color store merchandising financial management. Oversee Fuel and CAPEX budgets, BOLD invoicing, catalog cost approvals, and budget reconciliations, ensuring all creative assets are delivered on time and strictly on budget. Cross‑Functional Orchestration: Serve as a central hub of collaboration between Brand Marketers, Demand Planning (inventory for stores), Finance, SalonCentric Marketing/Merchandising, Creative, Purchasing, and external fixture suppliers to ensure all timelines and milestones are met. Inventory & Logistics (BOLD): Maintain the BOLD inventory fixture storage and communicate with SalonCentric for inventory reconciliation. Brief Purchasing on fixture orders while managing the budget and monitoring the master store fixture inventory. In‑Store Execution & Communication: Create a comprehensive monthly merchandising deck incorporating all feedback. Work closely with the SalonCentric marketing and merchandising teams on reviewing monthly materials. Actively participate in crafting communications with internal teams to support any Merchandising directives to stores. Market Intelligence: Conduct regular store visits to audit execution and seek inspiration. Monitor trends in both the Professional and Consumer retail markets. Required Qualifications What We Are Looking For: 4‑year college degree Visual merchandising background with 3‑5 years of experience Prior experience or a strong baseline understanding of hair color/color cosmetics is a plus, but not mandatory for the role Strong & effective business communication (both written and oral skills) Detail‑oriented with a strong eye for graphic design and catalog layout Information seeking & problem‑solving mindset Adaptable/flexible in a fast‑paced, changing environment Advanced computer skills in Microsoft Suite (Word, Excel, PowerPoint, etc.) and project management tools (such as Wrike) Ability to travel up to 15% of the time What’s In It For You Salary Range: $98,400‑140,200 (The actual compensation will depend on a variety of job‑related factors which may include geographic location, work experience, education, and skill level) Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan) Hybrid Work Policy (3 Days in Office, 2 Days Work from Home) Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!) Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance) Learning & Development Opportunities (Unlimited Access to E‑learnings, Lunch & Learn Sessions, Mentorship Programs, & More!) Employee Resource Groups (Think Tanks and Innovation Squads) Access to Mental Health & Wellness Programs Don’t meet every single requirement? At L’Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyway! You may just be the right candidate for this or other roles! We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting View email address on click.appcast.io. If you need assistance to accommodate a disability, you may request an accommodation at any time. Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other’s health & safety in mind. #J-18808-Ljbffr