Marketing Strategist

The Marketing Strategist translates operational and departmental objectives, goals, and vision into an actionable and comprehensive marketing strategy - including branding, product marketing, advertising, member communications, and sponsorships. This position requires knowledge of and the ability to execute marketing tactics across platforms that deliver brand and product campaigns to win, keep, and grow CU1’s membership. The strategist guides CU1’s brand positioning and awareness by delivering education and value to members and prospective members through content creation, campaign execution, and ensuring a consistent and effective presence across channels. This position is based out of our Anchorage Headquarters (1941 Abbott Rd.) and is open to a Hybrid work schedule. This position may be filled at the Marketing Strategist or Senior Marketing Strategist level depending on qualifications, experience, and demonstrated competencies. Pay Range: Marketing Strategist $26.69 - $40.96 (Non-Exempt) Senior Marketing Strategist $66,766 - $103,443 (Exempt)

ESSENTIAL JOB FUNCTIONS:

Utilizes understanding of CU1’s product and service offerings, unique differentiators, and member needs to successfully communicate meaningful value, create relevant experiences and effectively position CU1’s brand within the market. Assists in the management of marketing goals, calendar/plans, budget, deliverables, and deadlines. Facilitates key initiatives across department functions that strengthen CU1’s relationships with the communities we serve, including brand awareness, brand management, partnerships and sponsorships, product marketing campaigns, and advertising. Develops comprehensive creative/design elements, messages, and advertisements built for multiple channels (paid, earned, and owned) that strategically position CU1 and drive the intended action of targeted audiences. Monitors campaign and ongoing project KPIs, evaluates efficacy, and identifies optimization opportunities. Provides quality assurance on content and branding across channels including direct mailers, email, digital advertisements, print, website, social media, sponsorships, etc. Maintains a thorough knowledge of Credit Union 1’s brand, products and services, and trends within the marketing industry, competitors, etc. to provide recommended opportunities. Works across functional areas of the organization to ensure a consistent experience across communication channels. Serves as cross-functional campaign liaison with corporate stakeholders, such as Corporate Communications, Operations, Branch Strategy, Compliance, leadership, etc. to ensure all marketing materials conform to business unit, compliance, regulatory and security requirements.

SENIOR MARKETING STARTEGIST:

In addition to the job functions above: Oversees campaign strategies and goals, and communicates vision and objectives to team members and external partners to lead the development of comprehensive creative/design elements and advertisements built for multiple channels (paid, earned, and owned) that strategically position CU1 and drive the intended action of targeted audiences. Responsible for managing the paid advertising vendor relationship, budget, and strategy. Utilizes technology and marketing platforms to deliver personalized messages to key audiences (both existing members and non-members), track ROI, and create an Omni channel experience. Collaborates with all levels of business unit leaders, to determine goals and campaign opportunities for the development of the marketing plan and strategy.

ADDITIONAL RESPONSIBILITIES:

Demonstrates support for the corporate mission, vision, and values. Occasional travel and work outside of normal business hours, including the weekend may be required. Champion Credit Union 1 brand standards ensuring all department employees and third-party vendors follow brand guidelines. Supports Marketing Manager to ensure efficiency of day-to-day operations. Performs other duties as assigned.

JOB QUALIFICATIONS:

Marketing Strategist A 4-year degree in marketing, communication, or related field. Minimum of 2 years of experience in branding, marketing, or communications. Working knowledge of MS Office products, Asana, as well as CRM and data management tools is preferred Experience executing marketing automation and analysis as well as cross-channel promotions (earned, owned, and paid) for brand and product promotion is preferred. Expert verbal and written communication skills. Must have strong interpersonal skills, and be able to thrive in a collaborative environment. Must have a keen eye for detail, proofreading, and editing with a proven track record of having executed and completed projects on time. Preferred knowledge of state and Federal laws, industry regulations, principles, and practices; and company policies that govern CU1’s products/services. This position is responsible for abiding and complying with the policy for compliance with the Bank Secrecy Act and anti-money laundering laws and regulations (BSA/AML) and the policy for compliance with office of foreign assets control laws and regulations (OFAC). Sr. Marketing Strategist Must meet all the above requirements and have: Minimum of 5 years of experience in branding, marketing, or communications. Previous budget ownership experience with an understanding of the budgeting process and tracking. Ability to synthesize results of campaign analysis, develop and make recommendations, and present results to solve unique and complex problems.

BENEFITS AT CU1:

At Credit Union 1, we believe in life balance, which means supporting our employees both at work and when away. Eligible positions enjoy a comprehensive benefits package designed to promote overall wellbeing- financially, professionally and personally. Credit Union 1 offers employees multiple medical plans to choose from, including PPOs and HSA-qualified plans, as well as dental, vision, and services to support overall mental and physical health. Employees and their families are supported in life planning with employer-paid life insurance, disability coverage, and AD&D coverage. Voluntary plans are offered to cover critical illness, accidents, and hospital indemnity expenses. Employees participate in 401(k) retirement plan with company matching contributions and profit-sharing contributions. Additional benefits support our employees' lifestyle and family, with generous paid time off, access to CU1's accredited early learning center in Anchorage, Alaska, employee loan and mortgage discounts, education assistance, volunteerism and community engagement opportunities within the communities we serve. Credit Union 1 does not provide relocation assistance. If selected for an on-site position, candidates will be responsible for relocating to Alaska prior to the agreed upon start date at their own expense. To be eligible for this position, applicants must be legally authorized to work in the United States without restriction. Credit Union 1 does not provide visa sponsorship. Only applicants who meet the minimum requirements for this position will be considered for an interview. This position is open until filled and may close early due to the volume of applicants. Thank you for your interest in the opportunity with Credit Union 1! Background Screening Statement: Candidates selected for a position at Credit Union 1 will be subject to a criminal background check prior to their employment. An offer of employment may be rejected or terminated based on receipt of an unacceptable background screening. EEO Statement: Credit Union 1 provides equal employment opportunities to all employees and applicants for employment, prohibiting discrimination and harassment of any type without regard to race, color, religion, sex, age, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identify or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. E-Verify Statement: Credit Union 1 participates in E-Verify and will provide the federal government with your form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, Credit Union 1 is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before Credit Union 1 can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer an completed the Form I-9. For more information on E-Verify, or if you believe that Credit Union 1 has violated its E-Verify responsibilities, please contact DHS at View phone number on click.appcast.io or dhs.gov/e-verify.com #J-18808-Ljbffr Credit Union 1 Alaska