Senior Software Development Engineer

Amazon Brand Stores are the exclusive destination where brand owners showcase their content and product catalog with custom creative — attracting millions of visits daily across Amazon.com and beyond. The Brand Stores team is using generative AI to reinvent every layer of this experience: store creation, optimization, performance analysis, and customer insights. You'll own new brand-building experiences across both the advertiser-facing tools and the shopper-facing storefronts, making foundational technical decisions on how generative AI transforms the way brands connect with customers.

This is a full-stack role spanning customer-facing (CX) and advertiser-facing (AX) applications. Brand Stores serve as the landing page experience where advertisers direct shoppers to learn more about their brands, and are seamlessly integrated with Sponsored Ads. You'll drive cross-functional collaboration with Product Managers, TPMs, SDEs, and leaders across the org to deliver end-to-end solutions that bridge human creativity with AI at Amazon scale.

Key job responsibilities

• Own the design and delivery of new generative AI-powered brand-building experiences across advertiser-facing (AX) and shopper-facing (CX) applications, making foundational architectural decisions that shape the platform
• Lead the technical direction for integrating generative AI into store creation, optimization, and shopping experiences — defining how these technologies are applied, evaluated, and scaled
• Design and build full-stack applications and APIs that power Brand Stores for millions of daily visits, owning quality, scalability, and reliability of your systems
• Drive cross-functional collaboration with Product Managers, TPMs, SDEs, and org leaders to translate product vision into well-architected technical solutions
• Establish engineering best practices across the team — raising the bar on code quality, operational excellence, and system design
• Apply data analytical skills to drive customer insights and performance improvements, using data to inform architectural and product decisions
• Mentor engineers across the team and serve as a technical resource that peers seek out for design guidance and expertise

About the team

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

The Brand Stores team within Sponsored Products and Brands is chartered to create agentic brand store building experience, automating brand store creation, personalization, and optimization across global marketplaces, serving millions of brand owners world-wide.

Qualifications

• 5+ years of non-internship professional software development experience
• 5+ years of programming with at least one software programming language experience
• 5+ years of leading design or architecture (design patterns, reliability and scaling) of new and existing systems experience
• Experience as a mentor, tech lead or leading an engineering team
• 5+ years of full software development life cycle, including coding standards, code reviews, source control management, build processes, testing, and operations experience
• Bachelor's degree in computer science or equivalent

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at

USA, WA, SEATTLE - 168,100.00 - 227,400.00 USD annually