Director, Brand Experience

Director, Brand Experience – Audiences

The Director, Brand Experience – Audiences leads the development of audience-first strategies and oversees the planning and execution of media campaigns across channels for a specific client. This person is a leader who contributes to audience strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies and manages audiences driven planning and user level strategic insight.

Responsibilities:

• Translating client goals into actionable audience via data solutions, ensuring the effective use of data and technology to drive media and audience strategies
• Acting as expert in data with core focus on B2B data to drive global targeted reach
• Ensuring the team delivers sound strategic media recommendations based on a clear understanding of brand objectives
• Leading the team and day-to-day client interaction around data and audience signals and building, maintaining, and growing client relationships and client business
• Applying experience to improve critical thinking across the portfolio and setting appropriate learning agenda elements
• Writing and delivering strategies and POV's as well as overseeing the translation of these strategies into the final audience plans
• Building audience insights to drive complete media strategies, ensuring alignment from segmentation through activation and measurement
• Leveraging first-party, third-party, and platform data to enhance audience targeting, personalization, and overall campaign effectiveness
• Working with analytics and research teams to identify and apply findings and the investment and operations teams to ensure flawless implementation
• Analyzing client's audience strategies and working with internal groups to lead argument development
• Facilitating team building through collaboration, open communication, and focused project management to assure that assignments are accomplished in a timely manner
• Providing vision, direction, management, and support to individuals within the team to ensure their work aligns with our mission and goals
• Demonstrating a deep technical understanding as well as problem solving and intervention when necessary

Qualifications:

• 8+ years of experience in media, consumer research, insights or audiences
• Experience with a range of research methods: third-party desk research, custom quantitative surveys, qualitative work
• Understanding of current Adtech/Martech Ecosystems trends, privacy rules and regulations, research and test design, and 1P and 3P industry sources
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients' strategic goals and KPIs
• Strong understanding of analytics to inform and validate planning and strategy
• History of identifying media opportunities, presenting them to clients, and executing
• Ensuring people are adopting the best-in-class tools, techniques, systems to deliver effective media processes
• Portfolio management of paid media for a large brand
• Excellent communication (written and verbal along with visual storytelling), diplomacy, and relationship building and decision-making skills with the ability to think creatively
• Strong attention to detail, prioritization skills, and a proven ability to operate in high-pressure environments
• Experience with 3P syndicated industry research tools (eMarketer, comScore, Statista, Mintel, GWI, MRI, crosstab reporting, etc.)

Additional information:

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Compensation Range: USD $121,315.00 - USD $194,220.00/Annually.