Marketing Programs Manager

The Role

The Marketing Programs Manager owns integrated marketing campaigns from strategy and planning through launch performance evaluation and optimization. This role translates business objectives into clear campaign goals target audiences messaging creative direction requirements and success measures while ensuring every marketing workstream contributes to one cohesive campaign experience.

As the central point of alignment across Marketing Sales Traffic Management and other stakeholders you will provide program-level direction keep teams aligned as priorities evolve and ensure campaigns are strategically sound and launch-ready. This role is ideal for someone who can balance big-picture thinking with attention to detail and confidently lead a high volume of work in a fast-paced environment.

Employee Value Proposition

This role offers a unique opportunity to work at the intersection of strategy project management paid media creative and broader marketing initiatives. Reporting directly to the VP Brand Marketing you will gain a global view of the business collaborate with directors and cross-functional leaders and help bring teams together around shared goals. The position combines a strategic program-management perspective with hands-on involvement across copy video graphic design and other marketing materials providing meaningful visibility and growth within the marketing organization.

Key Performance Objectives

Build strong business knowledge and trusted relationships by learning the organization key stakeholders marketing processes and the direct-selling industry.

Improve alignment across Marketing Sales Traffic Management and other stakeholders by clarifying objectives expectations requirements and responsibilities.

Create more efficient campaign workflows that reduce unnecessary back-and-forth strengthen consistency and help teams move from strategy to execution more effectively.

Manage a high volume of campaigns priorities deliverables and stakeholders while maintaining quality momentum and attention to detail.

Become a trusted cross-functional partner who uses strong emotional intelligence and communication skills to encourage collaboration and candid feedback.

Performance Accountabilities

Campaign Strategy & Ownership

Lead integrated marketing campaigns from initial strategy and planning through launch completion and performance evaluation.

Define campaign objectives target audiences key messaging creative direction requirements and success measures aligned with business priorities.

Maintain accountability for overall campaign direction cohesion readiness and effectiveness as priorities and requirements evolve.

Cross-Functional Alignment & Program Orchestration

Develop the overall campaign plan and ensure marketing workstreams channels and deliverables come together as one cohesive on-brand experience.

Bring Marketing Sales and other stakeholders together to align objectives messaging priorities market needs requirements and launch expectations.

Partner closely with Traffic Management by providing clear priorities requirements context and decisions while Traffic Management coordinates resources schedules dependencies workflow and delivery tracking.

Campaign Briefs Readiness & Decision-Making

Create and maintain campaign briefs that translate strategy into clear actionable direction for the teams developing campaign deliverables.

Review campaigns work across functions and customer touchpoints to ensure consistency with approved strategy messaging creative direction and brand standards.

Serve as the campaign-level decision-maker when requirements change or questions arise evaluating impacts and providing timely direction.

Lead program-level readiness reviews to confirm that strategy messaging stakeholder alignment and required campaign components are ready for launch.

Performance Optimization & Continuous Improvement

Define success measures and evaluate campaign performance and effectiveness using data insights and stakeholder feedback.

Translating campaign results into clear recommendations that improve future campaigns and overall marketing performance.

Identify opportunities to strengthen campaign planning integration collaboration workflow and execution through continuous improvement and marketing best practices.

Performance Qualifications

Education: Bachelors degree in marketing Business Administration or a related field; masters degree preferred.

Experience: 5 years of experience managing marketing campaigns creative projects or related marketing initiatives; 6 years preferred.

Industry Experience: Experience in the direct-selling industry is preferred.

Campaign Expertise: Demonstrated experience leading integrated campaigns and working across creative disciplines such as copy video graphic design and paid media.

Leadership & Influence: Strong leadership communication collaboration and interpersonal skills with the emotional intelligence to build trust and influence across teams.

Analytical & Execution Skills: Ability to think strategically translate data and insights into action anticipate obstacles prioritize a high volume of work and remain calm under pressure.

Technical & Professional Skills: Proficiency in Microsoft Excel PowerPoint and Word with strong knowledge of current marketing practices and the competitive landscape. Brings a positive adaptable and people-focused approach to a fast-paced environment.

About Plexus

Founded in gut health. Experts in microbiomes. Plexus Worldwide headquartered in Scottsdale Arizona is a renowned direct-selling company recognized as a top employer. Over the past 18 years Plexus has dedicated itself to promoting hope health and happiness through its scientifically backed innovative dietary supplements weight management products and personal care products sold primarily through Plexus Brand Ambassadors. As a six-time Best Places to Work awardee Blue Zone-approved employer and an AZ Most Admired Company Plexus prides itself on its robust organizational culture and commitment to community support and philanthropy. Our team is driven by a shared mission to empower individuals to achieve their health and wellness goals while offering additional income through the sale of products. Join us to be part of a team that values people innovation wellness and community impact.

Our Core Values

We contribute to the overall growth and success of Plexus by embracing the Plexus core values:

• We are One Plexus.
• We are accountable.
• We get the job done right.
• We empower others.

Benefits

• Highly rated and competitive medical plans.
• 401k with company match and immediate vesting.
• 1on1 personalized health coaching.
• Many other voluntary benefits.

Thank you for taking the time to apply for an opportunity with our One Plexus team! If you had any issues during the application process please contact us directly at .

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Required Experience:

Manager