Regional Sales Director

Job Description

Job Description

Are you in search of a company that resonates with your proactive spirit and entrepreneurial mindset? Your search ends here with Premier Truck Rental !

Company Overview

At Premier Truck Rental (PTR), we provide customized commercial fleet rentals nationwide, helping businesses get the right trucks and equipment to get the job done. Headquartered in Fort Wayne, Indiana, PTR is a family-owned company built on a foundation of integrity, innovation, and exceptional service. We serve a wide range of industries—including construction, utilities, and infrastructure—by delivering high-quality, ready-to-work trucks and trailers tailored to each customer's needs. At PTR, we don't just rent trucks—we partner with our customers to drive efficiency and success on every job site.

POSITION SUMMARY

The Regional Sales Director will be responsible driving revenue for Premier Truck Rental by developing the regional territory managers, managing key customer relationships, analyzing and responding to market needs, and developing initiatives and agreements to grow the business. This leader will report to the VP of Sales and approximately five territory manager and account managers as direct reports, and will cover the assigned region of the United States.

LOCATION & TRAVEL

• Candidate must reside in TX, NM, OK, LA, MS, AR, MO, IL, WI, IA or MN with 50% travel.

RESPONSIBILITIES

Sales Strategy & Business Development

• Develop and execute a comprehensive sales strategy to achieve regional revenue and growth targets.
• Analyze market trends, customer feedback, and competitor activities to identify opportunities for expansion and improvement.
• Deliver annual team revenue and margin objectives by creating detailed business cases for sector leadership on large pursuits.
• Lead and manage account relationships with key customers, focusing on business development opportunities and expanding sales through tailored solutions.

Sales Team Leadership & Performance

• Recruit, train, and mentor a high-performing sales team, fostering a collaborative and motivating work environment.
• Set clear performance expectations, KPIs, and goals for team members while providing coaching to enhance skills and techniques.
• Conduct regular sales funnel reviews with an emphasis on velocity and ensure account management processes are efficient.
• Monitor and analyze sales performance metrics to optimize productivity and streamline workflows.

Customer Engagement & Relationship Management

• Build sustainable relationships with key customers and stakeholders.
• Lead negotiations, handle complex sales agreements, and create winning partnerships by collaborating across internal teams (e.g., finance, marketing, and operations).
• Conduct on-site visits, demonstrate product knowledge, and emphasize the features, benefits, and customization options of PTR's offerings.
• Champion customer satisfaction by addressing concerns and resolving credit issues with internal teams.

Cross-Functional Collaboration

• Partner with marketing to align messaging, trade show activities, and account development strategies.
• Collaborate with fleet to address product and customer needs and coordinate with sites, finance, and other business units for cohesive strategies.
• Participate in strategic planning discussions, contributing sales insights and supporting budgeting efforts.
• Partner with sales enablement on sales processes and align strategies to meet departmental goals effectively.

Operational Excellence & Compliance

• Develop and implement efficient sales processes, sales methodologies, and tools to improve team performance.
• Maintain compliance with contract agreements and internal processes.
• Identify areas for process improvement within the sales function and implement best practices to enhance operational efficiency.

Market Awareness & Reporting

• Stay informed about industry trends, competitive dynamics, and market conditions to adjust strategies proactively.
• Provide regular updates and reports to senior management on sales performance, market insights, and potential opportunities or challenges.
• Assist leadership with special analyses and projects to support company goals.

Travel & Engagement

• Travel overnight as required to engage with customers personally, including in professional and social settings, ensuring strong relationships.
• Represent PTR at trade shows, customer visits, and other industry events to promote products and services.
• Travel with the sales team mentoring them on effective travel strategy, relationship-building, and on-the-road efficiency.

REQUIREMENTS

MUST HAVE

• 10+ years of experience in sales and 3+ years of sales leadership.
• Residency within the assigned geographic territory.
• Willingness and ability to travel up to 50%.
• Experience with building and scaling foundational sales and support teams.
• Extensive CRM knowledge and championing implementation adoption and trainings.
• Proven ability to quickly learn and effectively utilize new technologies, tools, and systems.
• Proven experience in managing and developing people in a multi-channel sales function.
• Expertise in complex contract negotiations and cross-functional coordination.
• Proven ability to convey information clearly and effectively through written, verbal, and presentation formats, tailored to diverse audiences and professional settings.
• Strong capabilities in leading and managing change.
• Advanced research and analytical skills.
• Exceptional problem-solving abilities.

NICE TO HAVE

• Prior experience in equipment rental or relevant segmentations.
• Bachelor's or master's degree in business, sales, marketing, or a related field.
• Proficiency with our tech stack: LinkedIn Sales Nav, Salesforce (CRM), Microsoft Dynamics 365, Microsoft Power BI, Apollo, Scribe, Pipefy, Microsoft Suite (Word, Excel, PowerPoint and Outlook).

COMPENSATION

This position offers a competitive compensation package, benchmarked to regional market standards. It consists of a base salary plus an annual bonus to be discussed further.

Employee Benefits

At Premier Truck Rental (PTR), we invest in our people by offering competitive benefits, wellness programs, and growth opportunities designed to support you both professionally and personally.

Wellness & Fitness

Take advantage of our on-site CrossFit-style gym, featuring a full-time personal trainer dedicated to helping you reach your fitness goals. Whether you're interested in group classes, virtual personal training, personalized workout plans, or nutrition coaching, we've got you covered.

Exclusive Employee Perks

Enjoy a variety of additional benefits designed to make life a little easier and more enjoyable:

• PTR Swag & Uniform/Boot Allowance
• On-site Micro-Markets stocked with snacks and essentials
• Discounts on phone plans, supplier vehicles, mobile detailing, tools, and equipment
• Additional partner and vendor discounts

Performance Incentives (Commissions, Bonuses & Profit Sharing)

At PTR, we believe in rewarding success. Certain roles offer commission structures, bonuses, or profit-sharing opportunities based on performance. Incentive eligibility varies by position, so be sure to ask your recruiter about the compensation opportunities available for your role.

Comprehensive Benefits — Starting Day One

✔ Premium healthcare coverage (medical, dental, vision, mental health & virtual healthcare)
✔ 401(k) matching and long-term financial planning support
✔ Paid time off so you can recharge
✔ Life, accidental death, and disability coverage
✔ Ongoing learning and development opportunities

Training, Growth & Recognition

We partner with the Predictive Index behavioral assessment tool, which helps identify natural behavioral drives such as dominance, extraversion, patience, and formality. This tool supports hiring decisions, team development, and employee engagement throughout the entire employee lifecycle.

Culture & Connection — More Than Just a Job

At PTR, we don't just build relationships with our customers—we build them with each other. Our tech-forward, highly collaborative culture is rooted in our core values.

Connect and engage through:

✔ PTR Field Days & Team Events
✔ The Extra Mile Recognition Program
✔ PTR Text Alerts & Open Communication

Employment Classification

Premier Truck Rental hires full-time, part-time, contractor, and intern positions, depending on business needs.

Benefits eligibility varies by employment classification. Contractors, interns, and part-time employees are not eligible for the full-time employee benefits package.

Equal Opportunity Employer

Premier Truck Rental is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law