Senior Vice President, Investment (Digital & Social)

Overview This position requires a highly motivated person to assist in the day-to-day execution of an account(s). Please note: this role requires a paid social or digital media planning/buying background. The Senior Vice President, Digital Investment will be responsible for activating social/digital strategic plan development and all aspects of implementation. This individual will learn and embody Zenith’s vision of Live ROI as a mantra and manage several direct reports. Responsibilities Lead a 40+ person team; oversee 4 VPs who manage a large portfolio of multiple pillars and ensure social/digital planning and buying execution excellence Knowledge of search, audio and programmatic as well as B2B Provide leadership/motivation and convey the vision and values of Zenith to media staff Collaborate with all media channel team leads to develop and execute holistic omni-channel media solutions Play a leading role in all aspects of campaign management including vendor liaison and reporting Provide thought leadership, consultation and act as a voice for digital/social media Establish and grow relationships with senior media clients, as well as be a key agency contact and internal agency partner Work with VPs to continue to identify the development and documentation of social/paid social best practices and formal training to improve operational efficiencies within the team and the group Enjoy being a key partner to digital/social media publishers and partners with an eye to identifying client innovation opportunities Stay apprised of new technologies and trends and a keen understanding of digital/social landscape to incorporate into media-driven solutions and business building ideas Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and research Assist in presentation of data, insights and media to clients Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value Manage vendor billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations Assist team in negotiation of buys, makegoods, positioning, value‑add negotiations Draw actionable insights based off syndicated data, Nielsen, Comscore, Strategy, TNS, Adrelevance and Quantcast Create dynamic presentations that effectively communicate to our clients Maintain knowledge of all ad serving platforms across platforms Prepare and deliver buying and/or digital trafficking specs and guidelines Manage workflow, efficient and profitable servicing of client(s), staffing levels, foster healthy team structure, team assignments Responsible for all revenue management and reporting to EVP Qualifications B.A. or B.S. in Marketing, Advertising or related field 12+ years of digital media buying/planning experience 8+ years of management experience Experience planning digital campaigns for products in both the B2C and B2B space and ability to confidently present these to clients both on the phone and in-person Must have excellent verbal/written communication skills, interpersonal skills, detail-orientation, follow‑through skills Must have strong analytical, research, and quantitative skills Must be hard‑working, resourceful and thrive in a fast‑paced environment Advanced Excel and PowerPoint skills, formulas, VLOOKUP, conditional formats, pivot tables, etc. Must possess/develop a strong understanding of the technology marketplace including awareness of key publishers, products and trends Experience with Prisma and DCM preferred Experience with research tools such as Nielsen, Comscore preferred Benefits Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $180,215.00 - USD $250,000.00/Annually. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. #J-18808-Ljbffr Publicis Groupe Holdings B.V