Assistant Brand Manager

Global food and beverage manufacturer is seeking an Assistant Brand Manager who will support the strategic planning, budgeting, monthly reporting, and product management of the Nature’s Bounty brand. This role works closely with Finance, Media, Customer Strategy, Sales, Demand/Supply Planning, Medical, Legal, Regulatory, and Consumer Insights to help achieve brand objectives.

Key Responsibilities:

• Support annual brand planning by gathering key learnings and insights and helping develop brand strategies and marketing plans.
• Partner with Sales and Customer Strategy to translate brand strategy into effective selling materials.
• Manage brand budgets, including PO tracking, monthly financial deliverables, budget optimization, and coupon forecasting/redemption tracking.
• Lead Monthly Business Reviews by analyzing consumption and shipment data, new product performance, competitive activity, and program results.
• Support monthly GPS phasing using consumption trends, customer insights, and program updates.
• Coordinate packaging changes, bulk and new item requests, and partner with inventory teams to address out-of-stock issues and reduce write-offs.
• Work with Medical, Legal, and Regulatory teams to maintain and approve product claims.

Qualifications:

• 5+ years of professional experience, including 2+ years in a highly similar role.
• Bachelor’s degree required; MBA preferred.
• Branded CPG experience preferred.
• Advanced proficiency in Microsoft Excel and PowerPoint.
• Strong analytical skills with experience working with data and building models to develop actionable insights.
• Strong communication, organization, planning, and cross-functional collaboration skills.
• Ability to work independently, manage multiple priorities, and meet deadlines.
• Interest or experience in the health and wellness space is a plus.