Product Marketing Manager, Attendee

Company Description

Informa Markets, a division within Informa, creates global platforms for industries to trade, innovate and grow. We organise over 450 large-scale branded and transaction-led events in over a dozen specialist markets. These are typically not-to-be-missed live and on-demand B2B events where industries convene and people gather to do business.

We also provide data and digital content, as well as year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads.

Job Description

This role is based in our Irving, Texas office.

The Product Marketing Manager - Attendee Marketing is a key role within the attendee marketing team, reporting directly to the Director of Attendee Marketing. This position focuses on developing attendee marketing strategies for multiple events within the portfolio, with a strong emphasis on crafting compelling attendee value propositions, pricing strategies, and retention and acquisition initiatives. The role is designed to align with the overarching attendee marketing strategy, driving a high-quality audience to attend and pay for our events while ensuring all efforts are data-driven, customer-centric, and deliver measurable business outcomes.

Working closely with the Campaign Manager/Specialist and Comms Planner, the Product Marketing Manager will ensure that the attendee model is developed and aligned to the needs of our strategic high value audience personas and are translated into a highly effective go-to-market strategy. The role also ensures that marketing strategies are seamlessly aligned with brand identity, operational priorities, and market opportunities. This position emphasizes collaboration, agility, and continuous improvement to drive attendee growth, engagement, and satisfaction.

Strategic Execution

• Develop attendee marketing strategies for multiple events, ensuring alignment with the overall attendee marketing strategy and business objectives.
• Create and refine attendee value propositions, including ticket pricing, add-ons, and product features, ensuring alignment with brand identity and market opportunities.
• Support the development of pricing strategies, offer calendar and forecasting models tailored to key persona swimlanes, ensuring competitive positioning and revenue optimization.
• Translate strategic goals into actionable marketing plans, working collaboratively with the Campaign Manager and Comms Planner to deliver impactful campaigns.
• Retention and Acquisition
• Design and implement retention strategies to maximize repeat attendance and lifetime value of high-value audiences.
• Develop acquisition strategies aligned with the audience strategy to attract new attendees and expand the reach of event portfolios.
• Focus on delivering attendee-centric solutions that enhance engagement, satisfaction, and Net Promoter Scores (NPS).

Data-Driven Decision Making

• Leverage attendee intelligence and analytics to inform segmentation, targeting, and campaign strategies.
• Monitor progress against key attendee KPIs, including registration of high-value audiences, conversion rates, and retention metrics.
• Provide actionable insights to the Director of Attendee Marketing and other stakeholders to inform decision-making and strategy refinement.
• Attendee Journey Optimization
• Working with the Campaign Manager and Comms Planner, build a plan to optimize the attendee journey, ensuring a seamless experience from acquisition to retention.
• Collaborate with the Campaign Manager and Comms Planner to design attendee-centric journeys that enhance engagement and deliver tangible results.
• Ensure that the attendee value proposition is effectively communicated across all touchpoints, from digital communications to onsite experiences.

Collaboration and Alignment

• Foster agile workflows by embedding iterative planning and adaptability into marketing strategies within the attendee agile hub.
• Build strong relationships with event teams within the portfolio to align on attendee jobs to be done, market trends, and customer experience enhancements.
• Partner with other portfolio pillars, including client marketing and content & audience teams, to ensure alignment and collaboration on shared goals.
• Work closely with cross-functional teams, including brand, operations, and strategic insights, to refine solutions and enhance attendee experiences.

Performance Optimization

• Continuously optimize marketing initiatives based on performance data, attendee feedback, and market trends.
• Establish and monitor KPIs to measure the effectiveness of marketing efforts, providing actionable insights to drive continuous improvement.
• Participate in sprint reviews and updates to report on marketing impact, campaign performance, and next-step recommendations.

Qualifications

QUALIFICATIONS AND SKILLS

• Proven experience in attendee marketing or product marketing, with expertise in value proposition development, go-to-market strategies, pricing, and integrated campaign execution in a high paced environment.
• Strong ability to build cross-functional relationships, particularly with brand, operations, and strategic insights teams, to align on shared goals.
• Data-driven mindset with a focus on delivering attendee-centric solutions and measurable outcomes.
• Excellent analytical skills, with experience in forecasting, segmentation, and KPI reporting.
• Exceptional communication and collaboration skills, with the ability to influence stakeholders at all levels.
• Adaptability and comfort working in a fast-paced, dynamic environment with shifting priorities.
• Interest in applying behavioral science techniques and advanced tools, such as AI, to enhance marketing strategies.

WHAT SUCCESS LOOKS LIKE

• Attendee Growth & Quality: Increase attendee quality, numbers and revenue across event portfolios that align with high value audience strategy
• Retention and Acquisition: Deliver effective attendee retention and acquisition strategies aligned with the audience strategy.
• Pricing and Forecasting Impact: Develop accurate pricing strategies and forecasting models that optimize revenue and align with key persona swimlanes.
• Enhanced Attendee Experience: Boost attendee satisfaction scores and Net Promoter Scores (NPS) through optimized journeys and value propositions.
• Integrated Marketing Success: Deliver cohesive and effective marketing strategies in collaboration with Campaign Managers and Comms Planners.
• Data-Driven Outcomes: Provide actionable insights and measurable results that drive continuous improvement and deliver on stretch targets.

Additional Information

We believe that great things happen when people connect face-to-face. That's why we work in-person with each other, or with customers and partners, three days a week or more. When you're not spending time together in one of our offices or other workplaces - like at an Informa event - you get the flexibility and support to work from home or remotely.

The salary range for this role is $75,000 to $90,000. Actual offers will be determined using a combination of factors, including location, qualifications and relevant experience.

This posting will automatically expire on Wednesday 3rd June 2026.

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com

Our benefits include:

• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active colleague groups and networks promoting a positive, supportive, and collaborative work environment
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• Competitive benefits, including a 401k match, health, vision and dental insurance, parental leave and an ESPP offering company shares at a minimum 15% discount
• Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more
• Recognition for great work, with global awards and kudos programs
• As an international company, the chance to collaborate with teams around the world

We're not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most - although not all - of the skills and experience listed, we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and, or in the advertised position, please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.

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