Senior Manager - Marketing

Working in close partnership with the Managing Director of Marketing and Communications, the Senior Manager of Marketing will drive the marketing function in advancement of business growth goals which includes a key emphasis on organic and inorganic growth and brand management. This role includes oversight of daily marketing and communications activities and key team member management.


We are Aspiriant , a leading, independent, 100% employee-owned wealth management firm. Our core values guide us to seek out a broad range of perspectives, talent, and backgrounds to achieve our mission; one where all staff contribute to and share our success. We recognize, respect and value the contributions of each employee, and we strive to cultivate a work environment that strikes an agreeable balance between our professional and personal lives.

• Collaborative work environment where together we achieve more
• Environment supportive to learning and growing your career
• Continuing education assistance program
• 401(k) with company match
• Bonus program
• Company contribution up to 95% for health insurance
• Hybrid work arrangement

How you will contribute:

• Implement an omnichannel marketing plan in advancement of the marketing department and firm goals and deliverables
• Oversight of daily marcom activities and 2-3 direct reports
• Manage agency relationships such as digital marketing agency, PR agency and web development agency
• Track and report on metrics to measure the success of the marketing strategy and tactics
• Partner with our digital agency to design and execute digital campaigns to advance the growth goals of the organization
• Supervise digital strategies such as the website strategy, award submissions, SEO, AEO and GEO
• Review collateral, content and social media copy to ensure brand adherence and alignment
• Partner with senior leadership, committees, IT, investment team, compliance team and practice leadership
• Manage cross-functional special projects and administrative tasks as needed

Is this you?

An ideal candidate will be motivated by our mission to empower families to take control of their financial lives, live their values with clarity and peace of mind, and actualize their dreams. We seek out a wide range of talented team members who share our values and vision. We value intellectual intensity, collaboration, and compassion. A strategic partner once compared us to "a cocker spaniel." We like the comparison. Our relationships with clients are professional first and foremost, they are also warm, passionate and genuine.


The attributes and talents that lead to success in the role are:

Knowledge:

• Knowledge of financial planning and wealth management industry and a highly developed understanding of consumers and how they think about their financial lives

Skills:

• Experience with Hubspot, Marketo, Salesforce and project management systems

Abilities:

• Ability to be a leader and a doer; enjoys jumping into projects and rolls up sleeves to get the job done
• A strong, agile, project management mindset

Experience and Education:

We will consider any combination of experience and education which provides the necessary knowledge, skills, and abilities to perform the job. A typical way to acquire the requirements would be:

• Bachelor's degree required; Master's degree preferred
• Minimum of 12 years' experience in marketing and a demonstrated track record of success in senior level marketing role within a wealth management firm or related industry

Physical Demands and Work Environment:

Primarily sedentary work in an office with minimal distractions; walking throughout the office. Learn and memorize tasks; execute tasks independently; apply knowledge and use judgment to manage situations. Occasionally exert up to ten pounds of force to lift, carry, push, pull or otherwise move objects. Perform repetitive motions; substantial movements of the wrists, hands, and fingers for computer keyboard operation. Use near visual acuity to perform an activity such as preparing documents, operating a computer, and reading. Speak and hear to communicate with team members and clients by phone and in-person.

Aspiriant is committed to diversity, inclusion and belonging.

A diverse and inclusive culture is essential to providing the best to both our clients and our people. Including a variety of perspectives in all that we do is necessary for our innovation and growth. We envision a firm where our people see a community they belong to and an inspiring future...a firm where people can be themselves, learning is limitless, and everyone can thrive

As an Equal Opportunity Employer that believes in and follows Fair Chance Ordinances, we are committed to employment practices that ensure that employees and applicants for employment are provided with equal opportunities without regard to race, color, national origin, ancestry, sex, age, religion, physical or mental disability, medical condition, veteran status, marital status, pregnancy, sexual orientation, gender identity, genetic information, or any other factor that is not related to the position.

Aspiriant is a Registered Investment Adviser, subject to SEC regulation, and requires all employees (and at times, family members) to disclose securities holding and transactions. There are also restrictions on trading certain securities. Candidates are encouraged to request further information regarding these policies.