Independent Living Sales Counselor

Job Description

Full-Time | Salaried 

Hours: Monday - Friday 8:00 a.m. - 5:00 p.m., with occasional evenings and weekends required for events, seminars, presentations, and prospect engagements.

Who We Are

Dow Rummel Village is a non-profit Senior Life Plan Community in Sioux Falls, SD, enriching lives for over 60 years. Our mission is simple and powerful: “Guided by spiritual values, we enrich lives by providing extraordinary senior care.”  We live our core values— Dignity, Excellence, Teamwork, Belonging, and Growth —every day, in everything we do. Our community spans all levels of care, from Independent Living to Assisted Living, Memory Care, and Skilled Nursing.

This Role

The Independent Living Sales Counselor is the primary point of contact for Independent Living prospective residents and their families. The mission of this role is to cultivate meaningful relationships, provide exceptional customer experience, support future growth initiatives, lead management and sales execution. 

Responsibilities

Customer Experience

• Ensure a seamless experience from initial inquiry through move-in.
• Serve as a resource for prospective residents and families navigating senior living options.
• Respond promptly to prospect inquiries and requests for information.
• Collaborate with operational teams to ensure smooth transitions and a positive customer experience.
• Promote and uphold Dow Rummel's mission, values, and reputation in all interactions.

Prospect and Pipeline Management

• Maintain accurate prospect records and sales activity within the Customer Relationship Management (CRM) system.
• Manage assigned prospect pipelines and execute timely follow-up communications.
• Monitor lead conversion metrics and recommend strategies to improve performance.
• Prepare reports and forecasts related to occupancy, deposits, prospect activity, and sales performance.
• Identify opportunities to shorten the sales cycle and improve prospect engagement.

Occupancy and Sales

• Meet or exceed occupancy and deposit goals for Independent Living.
• Conduct discovery meetings to understand prospect needs, preferences, and motivations.
• Conduct community tours and follow-up visits with prospects and families.
• Develop and execute individualized follow-up strategies to accelerate decision-making and move prospects through the sales funnel.
• Maintain waiting lists and reservation lists as applicable.

Team Collaboration

• Collaborate with the Executive Director of Sales and Marketing, Sales & Marketing Manager, Admissions Coordinator, and Marketing Coordinator to align sales and marketing efforts.

Who You Are

• Bachelor's degree in business, marketing, communications, hospitality, healthcare administration, or equivalent experience in a related field preferred.
• Minimum of two years of sales, customer relationship management, hospitality, healthcare, senior living, real estate, or related experience preferred.
• Demonstrated ability to build relationships and guide customers through complex purchasing decisions.
• Strong customer service skills with a passion for serving older adults and their families.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple prospects and priorities simultaneously.
• Strong interpersonal, written, and verbal communication skills.
• Ability to work independently while collaborating effectively within a team environment.
• Proficiency in Microsoft Office, CRM software, and data management systems.
• Ability to analyze sales activity and maintain accurate prospect records.
• Self-motivated with strong time management and follow-through.

Your Life At Dow Rummel Village

• Affordable Medical Plans – Choose from multiple options, including a high-deductible health plan (HDHP) with full preventive coverage and low premiums.
• Generous HSA Contributions – Receive $100/month from Dow Rummel (that’s $1,200/year!) to use for medical expenses now or later.
• Dental & Vision Insurance – Low-cost coverage options through Delta Dental and VSP with free preventive services.
• Flexible Spending Accounts (FSAs) – Tax-free options to cover health and dependent care expenses.
• 403(b) Retirement Plan with Match – Dollar-for-dollar match up to 4%, with immediate eligibility and long-term vesting.
• Life & AD&D Insurance – $40,000 employer–paid life insurance.
• Voluntary Coverage Options – Access to Aflac for critical illness, accident, cancer, and short-term disability insurance.
• Pet Insurance – Nationwide coverage available for your furry family members.
• BetterHelp Employee Assistance Program (EAP) – Free, confidential counseling and support for you and your family.
• Scholarship Opportunities – Apply for financial support toward certifications and degree programs that support your career development. 
• Several opportunities to get involved in committees.
• Employee Referral Program
• Good Grades Bonus – Extra dollars for good grades for those who are in high school and/or secondary school.
• Free wellness membership (in-house pool and facility).

Dow Rummel Village is an equal opportunity provider and employer. In compliance with the Americans with Disabilities Act, Dow Rummel Village will provide reasonable accommodations to qualified individuals with disabilities and encourage both prospective and current employees to discuss potential accommodations with the employer.