Social Media Specialist

Description At Torrid, we're committed to cultivating a welcoming, inclusive, and diverse culture driven by a focus on open dialogue, empowerment, recruiting, training, development, and retention. We believe inclusion of diverse backgrounds and perspectives is fundamental to our success. Join our Marketing team and help bring our brand to life across social media. As the Social Media Specialist, you will execute social media strategies that grow engagement, strengthen brand awareness, and support key marketing campaigns, product launches, and brand moments. This role partners closely with Creative, Integrated Marketing, Ecommerce, Merchandising, and external partners to create compelling content, manage publishing, analyze performance, and identify opportunities to optimize results. Position is a hybrid schedule. What You’ll Do: Social Strategy & Execution Execute social media strategies across key platforms in alignment with brand and marketing objectives. Manage the day-to-day publishing and optimization of content across all social channels. Identify emerging social trends, platform features, and best practices to keep the brand relevant and competitive. Support campaign launches by coordinating social deliverables and ensuring timely execution. Collaborate with cross-functional teams to align social content with broader marketing initiatives. Content Manage the social content calendar and publishing schedule. Partner with Creative to develop platform-specific content that reflects the brand voice and visual identity. Partner with creative to write engaging captions and optimize content for each platform. Assist with content planning, asset organization, and campaign execution. Influencer & Community Support influencer campaigns by coordinating product shipments, content approvals, timelines, and reporting. Build relationships with creators and assist with day-to-day communication. Monitor community engagement and respond or elevate conversations when appropriate. Help identify new creators and partnership opportunities. Reporting & Optimization Track social performance and campaign KPIs. Prepare weekly and monthly reporting with insights and recommendations. Conduct competitive research and monitor industry trends. Recommend opportunities to improve engagement and content performance. What You'll Need: 3–5 years of social media experience, preferably within retail, fashion, lifestyle, or consumer brands. Strong understanding of Instagram, TikTok, Facebook, Pinterest, YouTube, and emerging platforms. Experience managing content calendars and publishing tools. Familiarity with social analytics and reporting platforms. Excellent copywriting and communication skills. Highly organized with the ability to manage multiple projects in a fast-paced environment. Collaborative, proactive, and solutions-oriented mindset. Passion for storytelling, community building, and social media innovation. What You'll Get: A culture where people are accepted and encouraged to be who they are. Competitive compensation, 401k with company matching contribution, plus potential to earn company performance-based bonuses. Comprehensive wellness package including medical, dental, vision, and a Flexible Spending Account Generous 50% employee discount and access to employee-only sales. Support the causes you’re passionate about. We pay you up to 32 hours annually for volunteering your time in the community. Tuition reimbursement program Employee Assistance Program (EAP) - Aimed at helping employees address a variety of personal and family issues including legal financial consultations, mental health services and more. Discounts on cell phones, and computer purchases, entertainment tickets and more. Pet insurance for your fur babies. Work and learn alongside industry-leading executives while making huge strides in impacting the lives of women. You’ll be challenged and grow. Opportunity for upward mobility is available at all levels of the organization. Salary range: $75,000-$85,000 We are a proud Equal Opportunity Employer and will not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected status. If you are unable or limited in your ability to use or access you can request reasonable accommodations by sending an email to [email protected]. Only messages left for this purpose will be returned. Our company participates in E-Verify. If the links below do not work, please copy and paste the following URLs in a new browser window: E-Verify Poster: Eligibility to Work Poster (English): Eligibility to Work Poster (Spanish): California Privacy Rights Act (CPRA): EEO Poster: #J-18808-Ljbffr