US E-ES Lead, Paid Media Business Planning, One Paid Media

Lead, Paid Media Business Planning

We're seeking a hands-on, tactical paid media lead to plan, build, launch, and optimize digital campaigns across search, social, and programmatic channels. You'll work day-to-day with our agency partner and closely with Deloitte business marketing teams to translate objectives into channel plans, in-platform activation, and measurable outcomes. This role is for a doersomeone who likes tightening execution and improving performance through disciplined optimization. Recruiting for this role ends on 07/26/2026.

As a Specialist Lead, Advertising and Media Strategy on the One Paid Media (OPM) team, you will be responsible for:

• Owning paid media activation from planning through launch and optimization across search, social, and programmatic channels
• Partnering with business marketing teams and Brand Strategy to translate go-to-market priorities into audience strategies, key performance indicator targets, channel roles, budget allocation, and flighting plans
• Working with the agency partner to develop media briefs, validate recommendations, align on targeting and channel plans, and drive on-time delivery against campaign objectives
• Coordinating campaign readiness by supporting build quality assurance, tagging, tracking, governance, and cross-functional alignment across creative, web, marketing technology, measurement, and operations teams
• Delivering weekly and monthly performance reporting that includes results versus plan, insights, optimization actions taken, and next-step recommendations
• Supporting or directly executing campaign setup, quality assurance, trafficking, and ongoing optimization in LinkedIn Campaign Manager, Google Ads, and other paid media platforms as needed

A successful candidate would possess these skills:

• Ability to work independently and collaborate as part of a team
• Effective written and verbal communication skills
• Meticulous attention to detail and quality of work product
• Ability to build and sustain professional relationships
• Ability to lead projects or workstreams
• Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
• Strong interpersonal skills and professional demeanor
• Ability to meet deadlines
• Ability to provide clear guidance to others

The One Paid Media (OPM) team at Deloitte is a centralized group of subject matter experts focused on maximizing the effectiveness of paid media investments across our US Firm. By leveraging innovative technology, emerging trends, and the power of our people, OPM strives to maximize the value and impact of paid media investments, drive growth, and set the strategic vision for advertising at Deloitte.

Qualifications Required:

• 5+ years of experience in paid media, digital advertising, or campaign activation and optimization
• Bachelor's degree
• Experience working on a center of excellence team within a matrixed organization
• Experience planning and executing paid campaigns across paid social and paid search channels
• Experience with targeting, bidding, creative testing, conversion measurement, budget management, and campaign reporting
• Ability to travel 10%, on average, based on the work you do and the clients and industries/sectors you serve. Limited immigration sponsorship may be available.

Preferred:

• Experience with Sprinklr
• Experience using LinkedIn Campaign Manager
• Experience using Google Ads
• Experience partnering with analytics or measurement teams on pixels, conversion events, UTM parameters, and funnel reporting
• Experience using Workfront or Agile ways of working
• Experience collaborating with an external media agency

The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is 80,400-132,000. You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.

Deloitte is committed to providing reasonable accommodations for people with disabilities. If you require a reasonable accommodation to participate in the recruiting process, please direct your inquiries to the Global Call Center (GCC) at View email address on click.appcast.io.