ICX Brand Engagement Director

$192k - $288k

Vertex Pharmaceuticals

Vertex Pharmaceuticals seeks a Director of Integrated Customer Experience to develop and execute coordinated healthcare professional and patient engagement strategies. This strategic role translates brand priorities and customer insights into activation roadmaps, oversees cross-functional execution, and identifies opportunities to leverage AI and digital capabilities.

Responsibilities

Translate brand strategy and customer insights into coordinated HCP and patient experience strategies with business units
Define priority customer journeys, activation roadmaps, and end-to-end experience plans aligned to business objectives
Coordinate activation priorities across channels and cross-functional partners to deliver cohesive customer-centered experiences
Establish enterprise ICX standards, playbooks, and governance processes with clear KPIs and success measures
Monitor external AI and digital landscape to identify high-value use cases for piloting and scaled adoption

Requirements

Bachelor's degree required; advanced degree preferred
8+ years relevant experience in biopharmaceutical brand strategy, customer experience, or omnichannel digital engagement
Expertise in customer journey activation, orchestration, and integrated customer experience engagement
Experience managing external agencies, consultants, and vendors with quality oversight
Demonstrated ability to serve as strategic thought partner to senior leadership with clear communication
Knowledge of AI-enabled customer engagement and agentic AI use cases
Experience establishing governance frameworks, operating models, playbooks, and performance metrics

Compensation: $192,000 - $288,000 base

Apply

Vacancy posted 6 days ago

Similar jobs that could be interesting for youBased on the ICX Brand Engagement Director in Boston, MA vacancy

Marketing & Client Development Senior Manager - Digital Experience, Virtual Events
$145k - $210k
...-impact strategy. It ensures that strategic choices and unique brand differentiating experiences (spanning high-end events to targeted... ..., ensuring webinars and digital events deliver elite, high-engagement client experiences.Virtual Platform Ownership: Act as the lead...
Suggested
Full time
Temporary work
Work at office
Immediate start
Flexible hours
Weekend work
Cooley
Boston, MA
13 hours ago
Head of Commercial CRM & Customer Engagement Excellence (Director)
$196k - $270k
About This Role: As the Head of Commercial CRM & Customer Engagement Excellence for North America at Biogen, you will play a crucial role... ...closely with Commercial, IT, Data & Analytics, Compliance, and Brand teams. Your efforts will translate business needs into scalable...
Suggested
Full time
Temporary work
Local area
Biogen Idec
Cambridge, MA
4 days ago
Accounting Consultant - Engagement Director
...truly know and help our clients, communities, and each other. About the role: CLA is looking to hire Accounting Consultants (Engagement Directors) for our Client Accounting and Advisory Services (CAAS). CAAS provides customized accounting support for our clients (...
Suggested
Hourly pay
Full time
Work experience placement
Interim role
Flexible hours
CliftonLarsonAllen
Quincy, MA
4 days ago
Principal Engagement Manager
...industry — this is where that work is happening.Position Overview The Engagement Manager is accountable for shaping, qualifying and governing... ...and a broad portfolio that includes Intelligence Center X (ICX), SLC, Mendix and other Siemens Digital Industries Software offerings...
Suggested
Full time
For contractors
Local area
Shift work
Mendix
Boston, MA
2 days ago
Global Brand Director, Rare Diseases — Hybrid & Travel
Alnylam Pharmaceuticals is seeking a Brand Director for Global Marketing Rare in Cambridge, MA. This role is responsible for developing and executing the global brand strategy for OXLUMO and GIVLAARI, ensuring effective cross-functional collaboration to maximize patient...
Suggested
Local area
Alnylam Pharmaceuticals
Cambridge, MA
4 days ago
Avexitide Brand Lead — Senior Director, Launch & Growth
Amylyx Pharmaceuticals seeks a Senior Director, Avexitide Brand Lead to drive strategic leadership for launch and long-term brand growth. You will own the brand strategy, align with Marketing, Sales, Medical Affairs, and Corporate Communications, and guide multi-channel...
Amylyx Pharmaceuticals, Inc.
Cambridge, MA
1 day ago
Publications Science Director, Endocrinology
$193.8k - $290.8k
...scientific communications leader to serve as Publications Science Director, Medical Affairs (Endocrinology). Following the Crinetics... ...planning, budget oversight, and risk identification and mitigation. Engage external experts, investigators, treatment centers,...
Full time
Summer work
Remote work
Flexible hours
2 days per week
Vertex Pharmaceuticals
Boston, MA
1 day ago
Pricing & Profitability Product Manager
$119.77k - $140.9k
At U.S. Bank, we’re on a journey to do our best. Helping the customers and businesses we serve to make better and smarter financial decisions and enabling the communities we support to grow and succeed. We believe it takes all of us to bring our shared ambition to life,...
Full time
Work experience placement
Work at office
Local area
Remote work
Flexible hours
3 days per week
US Bank
Boston, MA
13 hours ago
Director, Ecommerce Product Design
$212.3k - $283k
...for where our digital experience needs to go and rally cross-functional partners across Growth, Product, Engineering, Analytics, and Brand to help realize it.As we overhaul our CMS and front-end, you’ll be the leader who makes sure we do it right: establishing the design...
Work at office
SimpliSafe
Boston, MA
4 days ago
Brand Manager, Adult Audience, US Marketing
$107.89k - $161.83k
...imagine turning audience insights into LEGO brand experiences that inspire adult builders... ...a compelling and concise message, and to engage and inspire colleagues.High level... ...The role reports directly to the US Brand Director. What success looks likeYou'll create consistent...
Full time
Work at office
Local area
Immediate start
3 days per week
Lego
Boston, MA
2 days ago
Market Development Manager
...Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within... ...United StatesEssential Duties and Responsibilities: Identify, engage, and convert solar, storage, and generator installation...
Full time
Generac Power System
Boston, MA
4 days ago
Sr Digital Marketing Specialist (Hybrid)
$70k
...WHO ARE YOU? You have a deep expertise in digital marketing to drive lead generation, audience engagement and brand growth using different platforms, marketing automation tools, and data analytics. As an experienced digital marketing professional, you understand what...
Full time
Work at office
Remote work
Relocation
Vista Higher Learning
Boston, MA
11 days ago
Marketing and PR Director
$180k - $200k
...executionThis is central point of ex-China marketing, communications, and brand strategy.About Our ClientThis is a global bio pharma company,... ....The Successful ApplicantA successful Marketing and PR Director should have:A strong background in marketing and public...
Permanent employment
Local area
Page Executive
Boston, MA
3 days ago
Product Success Manager, Vehicle Intelligence
$103.5k - $165.6k
...first without having to become VI specialists themselves.You will design structured adoption strategies, run user groups and other engagement programs, enable CSMs and Sales Reps at scale, manage complex escalations, and partner with Product, Sales, Marketing, and...
Work experience placement
Axon
Boston, MA
2 days ago
Technical Product Manager, Onshape Ecommerce & CPQ Platforms
$120k - $180k
Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference...
Full time
Work at office
Local area
Immediate start
Visa sponsorship
Flexible hours
2 days per week
3 days per week
PTC
Boston, MA
2 days ago
Commercial Auto Product Manager
$132k - $165k
Job DescriptionThe Product Manager, Commercial Auto, Underwriting Strategy & Analytics will help shape, scale and profitably grow our Commercial Auto product and advance our Personal Lines underwriting strategy. You will manage product initiatives that support the development...
Plymouth Rock Assurance
Boston, MA
13 hours ago
Senior Commercial Product Manager
$140k - $170k
Bring more to life.Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?At Aldevron, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate...
Full time
Remote work
Work from home
Flexible hours
Danaher Corporation
Boston, MA
13 hours ago
Senior Brand Manager - Boston
$110k - $165.3k
...DescriptionAre you looking for meaningful work? Come to P&G where Brand Management was born!Did you know P&G invented the concept of... ...opportunity to work on brands, driving the business results. You will engage with multi-disciplinary teams (including Sales, Finance, Product...
Full time
Work at office
Immediate start
Procter & Gamble
Boston, MA
3 days ago
Senior Brand Marketing Manager, Integrated Campaigns
$110k - $120k
Job Description:The Senior Brand Marketing Manager, Campaigns leads integrated marketing campaigns that connect audiences to Boston... ...organizational goals into impactful marketing programs that drive engagement, strengthen brand affinity, support audience growth, and...
Full time
Work at office
Boston Globe Media
Boston, MA
4 days ago
Commercial Services CRM Manager
$100k - $200k
Team: Professional ServicesCity: BostonState: MA Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B ...
Work experience placement
Work at office
Local area
Remote work
Work from home
3 days per week
Veeva Systems
Boston, MA
1 day ago
Market Development Senior Manager-Industry Growth Lead
$112k - $216k
Job DescriptionAt K&L Gates, we are looking for smart, imaginative and hard-working people with diverse backgrounds, experiences and ideas to join us. Perhaps our search for talented visionaries and your search for important and impactful work lead to the same place.As ...
Full time
Temporary work
Work at office
Local area
Remote work
Shift work
K&L Gates
Boston, MA
13 hours ago
Senior Director, Global Brand and US Marketing Lead (ATTR)
$275.13k - $336.27k
...motivated for change. Just imagine the possibilities of what we can do together. In this pivotal leadership role, the Senior Director, Global Brand and US Marketing Lead will spearhead overall brand strategy, execution, and launch preparation to support the successful...
Full time
Intellia Therapeutics
Cambridge, MA
4 days ago
Brand Marketing Specialist
$70k - $87k
...Brand Marketing Specialist At CarGurus, our mission is to give people the power to reach their destination. We started as a small team of developers determined to bring trust and transparency to car shopping. Since then, our history of innovation and go-to-market acceleration...
Temporary work
Flexible hours
Venturefizz Product Management Community
Boston, MA
3 days ago
Contract Role - Channel Marketing Manager
...it - we're growing fast, and this is a chance to help build a brand-new category from the ground up. We are hiring a Channel Marketing... ...Track and report on the partner marketing funnel - partner engagement, campaign performance, pipeline generated - and brief leadership...
Contract work
Remote work
Tufin
Boston, MA
2 days ago
Sr. Creative Director, Brand Experience, Toys & Games
$157.7k - $236.5k
...you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and... ...drive to FITFO. About the role: We are seeking a Sr. Creative Director, Brand Experience to lead the creative vision, development and...
Full time
Hasbro
Boston, MA
2 days ago
Director, Own Brands: Product Innovation & Growth
Ahold Delhaize USA, a division of the global food retailer, is seeking a Director, Own Brands Product Development to lead the Own Brands strategy and manage a team of product managers across the ADUSA portfolio, accountable for business performance and $5 billion in sales...
Local area
Adusa
Quincy, MA
3 hours ago
Assistant Brand Manager, Product Innovation
$99k - $138k
...learn, evolve, and shape what comes next on our mission to make better food accessible to everyone. THE OPPORTUNITY As the Assistant Brand Manager, Product Innovation you will help shape Chipotle’s menu innovation and go-to-market strategy by identifying new...
Work experience placement
Local area
Shift work
Chipotle
Quincy, MA
1 day ago
Oliver Wyman - Private Capital and Value Creation - Engagement Manager
$225k - $240k
...Massachusetts, United States of AmericaEmployment type: RegularCategory: ConsultingIndustry: Real EstatePosted: 2026-08-11 Job Outline: Engagement Manager - Private Capital and Value Creation Practice Overview The Private Capital and Value Creation team at Oliver...
Minimum wage
Odd job
Work at office
Local area
Remote work
Flexible hours
3 days per week
1 day per week
Oliver Wyman Group
Boston, MA
2 days ago
Client Transformation Executive
$170k - $267.5k
..., respond to challenges, and drive performance and profitability. We keep our clients at the heart of everything we do, and smart, engaged employees are essential to our continued success.We are committed to fostering an environment where every employee feels valued and...
Full time
Temporary work
Work at office
Flexible hours
Shift work
State Street Bank
Boston, MA
2 days ago
Client Executive (Telecommunications)
$131.2k - $199.9k
Meet Our Team:As a Client Executive at Pega, you will lead enterprise sales engagements that help global brands apply AI to reimagine how their most critical work gets done, deliver predictable outcomes with predictable costs, and evolve their operations without breaking...
Pegasystems
Boston, MA
4 days ago

Do you want to receive more vacancies?

Subscribe and receive similar vacancies to ICX Brand Engagement Director. Be the first to apply!