Marketing Brand Specialist

Join our USA team in Bloomington, MN! KWS Seeds USA is looking for a permanent full-time Marketing Brand Specialist to help shape brand strategy, execute the corporate marketing plans by developing programs and promotions, and integrated content for their specific brand. Ensures that unified, consistent, and positive messages define and promote the brand, follow brand standards, and the corporate identity and mission. The position supports the Marketing Manager, and the KWS Brands.

Essential Job Functions:

• Collaborates with Marketing Manager to create and manage the development of marketing plans. Ensure communications meet brand standards and reinforce brand positions.
• Project Manage the development of various marketing materials. Effectively plans, organize, and oversee projects from initiation to completion. Sets clear objectives, defines scope, allocates resources efficiently, and adheres to timelines and budgets. Proactively manages risks and communicates progress to stakeholders, ensuring that deliverables meet or exceed quality standards. Collaborates with team members, adapts to changing priorities, and drives projects to successful outcomes.
• Work with external agencies and contractors to deliver materials on time and on budget.
• Ability to conceptualize, guide, and execute compelling creative visions that align with organizational goals and brand identity. Sets clear creative objectives, provides constructive feedback, and ensures consistency and excellence in all deliverables. Collaborate effectively with cross-functional teams, internal and external agencies.
• Manage the development of branded regional content with applicable stakeholders.
• Ability to convey information clearly, concisely, and professionally across various channels and audiences. Crafts messages that are accurate, well-organized, and tailored to the needs of stakeholders, fostering understanding and engagement. Actively listens, provides thoughtful feedback, and adapts communication style to suit different situations.
• Collaborate with Marketing Manager to develop content for websites, social media, PR, programs and promotions, and designated events and meetings.
• Manage budgetary expenditures, work within approved guidelines and report budget status as required.
• Collaborate with production operations team to develop and modify seed packaging. Distribute new artwork and files as necessary to support packaging requirement.
• Document best practices for all marketing channels. Continuously improve internal processes to maximize through put and minimize development time.
• Attend specific industry meetings and events.
• Meet attendance requirements.
• Prepare reports as requested by Director of Marketing, Marketing Manage or VP of Sales.
• Special projects as requested.
• Attend meetings in regions to present marketing programs, research, and lead photo shoots.
• Build and maintain relationships with key strategic partners to better develop, coordinate, direct, and facilitate strategic communications designed to meet business goals.
• Other duties as assigned.

Skills and Competencies:

• Bachelor's degree in marketing or communications emphasis.
• 5 years prior experience working in a marketing/or sales department; or equivalent work experience.
• Proficient project management skills to manage several projects at one time and able to provide direction to external agencies and vendors.
• Skilled in use of computer hardware and software including Microsoft Office 365, Microsoft Power Point, Share Point, Sales Force Marketing Cloud, and web-based content management systems. Experience with HTML coding, and additional applications within Microsoft Office 365, a plus.
• Demonstrated knowledge of file assembly and preparation for print and digital channels.
• Team player committed to cross-functional team projects and succuss; responsiveness and accountability are strongly desired.
• Strong problem-solving skills, sense of urgency, independent thinking to identify alternative solutions and approaches.
• Travel 20% of time.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to stand; walk; sit; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to climb, balance, stoop, kneel, crouch or crawl. The employee must frequently lift and move up to 10 pounds and occasionally lift and move objects up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Our Offer:

• Competitive salary ($75,000- $80,000 annually) and bonus system.
• Health, dental, vision benefits.
• Pension plan and 401(k) with employer match.
• Flexible paid-time-off (PTO).
• Professional training and development opportunities.

Interested? Then submit your application via our online application system SuccessFactors! Please click the "Apply" button.

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About KWS
KWS is one of the world's leading plant breeding companies and employs around 5,000 employees in more than 70 countries. With the tradition of family ownership, KWS has operated independently for more than 170 years. It focuses on plant breeding and the production and sale of seeds for sugarbeet, corn, cereals, vegetables, oilseed rape and sunflowers. KWS uses leading-edge plant breeding methods and invests a significant amount in research and development.

At KWS, diversity is not just a value; it is an essential part of our success. Breeding resilient crops requires diversity; likewise, our strength comes from the diversity of our teams. Whatever your background or identity is, we invite you to join us.


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