Consumer Insights Manager

Consumer Insights Manager

At Molson Coors, we tackle big challenges and defy the status quo. With a proud legacy of excellence, an incredible portfolio of beer, seltzers, spirits, and non-alcohol brands, and a bold vision for our future... we're on the path to transforming the beverage industry. That requires remarkable individuals who are curious, tenacious, and never afraid to fail forward. We seek, value and respect everyone's unique perspectives and experiences knowing that we are stronger together. We collaborate as a team and celebrate each other's successes. Here's to crafting careers and creating new legacies.

In the role of Consumer Insights Manager working in Chicago, IL, you will be a part of the Strategy and Capabilities team and work directly with the Marketing Brand teams. In this role, you will help support the development of consumer learning plans that support Molson Coors' iconic brands, embedding consumer-first thinking and delivering actionable insights. You will champion brand growth through human-led insights, partnering closely with brand teams to inform key marketing plans and initiatives. This work is critical to driving value and sales for consumers, distributors, and the broader Molson Coors business, while advancing a more forward-looking insights strategy.

This role also supports the Strategic & Enterprise Insights team – an extension of the Consumer Insights team, built to serve the broader Molson Coors enterprise. This role focuses on understanding evolving dynamics across people, markets and culture and their implications on the beverage landscape that enable sharper, future-focused decisions across the Molson Coors enterprise.

You'll help plan, design and conduct various consumer research studies (including both qualitative and quantitative methods) and help build the "voice of the consumer" within the brand teams.

This position reports to the Senior Insights Manager of Above Premium Beer + Strategy & Enterprise, working closely with internal and external stakeholders including brand, channel and/or customer teams and research suppliers.

What You'll Be Brewing:

• Design robust, best-in-class consumer insights learning plans that meet the needs of marketing teams
• You will help determine the appropriate research methodologies to address key strategic questions by incorporating and refining hypotheses from stakeholders to guide study design and trade-offs
• Manage and integrate multiple research methodologies and data sources (e.g., brand health tracking, behavioral data, and custom quantitative research), translating complex findings into clear, actionable consumer insights
• Manage research projects across key marketing focus areas, including brand positioning, campaign and communication development and consumer targeting, to inform strategy and drive business impact
• You will identify and communicate consumer insights with key stakeholders and leadership to drive both short term tactical and long-term strategic direction
• You are expected to have influence on the direction of the company's brand strategy by always keeping the consumer first and operating with a growth mindset

Key Ingredients:

• Bachelor's degree in Marketing, Business, Psychology or similar, or better yet MBA (ideally with social science, research focus)
• You have at least 4 years of consumer research experience (supplier, client or agency)
• Strong analytical skills with proven ability to manage large, complex datasets such as Nielsen and Circana
• Working knowledge of a broad range of qualitative and quantitative methodologies and key questions for determining appropriate research approaches
• Ability to identify and synthesize consumer information to provide insights to key customers
• Excellent time management and organizational skills
• Demonstrated ability to independently lead projects from initiation through delivery with minimal oversight and guidance
• Ability to collaborate cross-functionally across an organization with a strong enterprise-wide mindset
• Experience with using foresight and trends to influence strategy and learning plans
• Strong teamwork, problem solving and communication skills (written, verbal, interpersonal)