Digital Content Specialist

Digital Content Specialist

Our client, a Manufacturing and Distribution Facilities company, is looking for a Digital Content Specialist for their Ada, MI location.

Responsibilities:

• Partnering with CRM Strategy to assess campaign feasibility and provide input to technical requirements, campaign blueprints, and customer journey designs.
• Creating and validating audience segmentation, targeting rules, triggers, personalization logic, and dynamic content using customer and behavioral data.
• Developing, editing, and maintaining HTML email templates and campaign assets provided by internal teams and external agencies.
• Utilize Jinja, SQL, and CRM platform capabilities to deliver personalized customer experiences and automated marketing journeys.
• Manage campaign production schedules and content delivery timelines in alignment with business priorities and published marketing calendars.
• Utilize project management and workflow tools (Jira, Confluence, Workfront, Monday.com, Microsoft Teams) to manage campaign requests, production activities, documentation, and stakeholder communication.
• Perform end-to-end quality assurance, including audience validation, content review, rendering tests, tracking verification, and journey testing to ensure production readiness.
• Build, configure, test, and deploy multi-channel CRM campaigns in Bloom reach Engagement across Email, SMS, Push Notifications, Web Layers, and other digital channels serving customers and Amway Business Owners.
• Monitor campaign deployments, troubleshoot production issues, and support urgent communications, outages, and reactive messaging needs across channels.
• Provide production support and knowledge sharing across global and regional teams, including backup support, process documentation, and onboarding assistance for new team members.
• Identify opportunities to improve campaign operations, automation, production workflows, and overall CRM execution efficiency.
• Demonstrate agility and adaptability by providing support across production, project management, and business analyst functions as business needs require.
• Requires thorough technical proficiency of CRM production, campaign execution, and digital marketing operations.
• Independently manages campaign builds, troubleshooting, and production support activities.
• Works with limited supervision while supporting larger projects, initiatives, and cross-functional teams.
• Analyzes moderately to highly complex issues and develops solutions consistent with established procedures, practices, and standards.
• Performs tasks and supports projects under limited supervision.

Requirements:

• BA/BS in Computer Science/Engineering, Marketing, or a related field.
• 3 years of related experience in Digital Marketing, eCommerce, or CRM.
• Experience with Bloom reach Engagement or similar CRM/marketing automation platforms.
• Proficiency with HTML, CSS, Jinja and Dreamweaver.
• Experience with email development, template editing, and responsive design principles.
• Knowledge of customer data platforms, segmentation, personalization, marketing databases, and backend data systems.
• Experience executing campaigns across Email, SMS, Push Notifications, Web Layers (web modals), and other digital channels.
• Experience with eCommerce platforms and digital customer experiences.
• Proficiency with Confluence, Microsoft Teams, Workfront, Monday.com, and Dreamweaver.
• Understanding of digital marketing principles, customer journey orchestration, and marketing automation best practices.
• Strong troubleshooting, analytical, and quality assurance skills.
• Knowledge of working with and understanding data structures, including querying data using SQL.
• Strong organizational skills with the ability to manage multiple projects, competing priorities, and tight deadlines.
• Detail-oriented with a commitment to accuracy, quality, and execution excellence.
• Ability to independently solve complex production, data, and campaign deployment challenges.
• Strong written and verbal communication skills with the ability to collaborate across technical and non-technical teams.
• Customer-focused mindset and ability to work effectively with diverse global stakeholders.
• Self-starter with strong initiative, follow-through, discretion, and professionalism.
• Ability to work both independently and collaboratively within a fast-paced, deadline-driven environment.

Why Should You Apply?

• Health Benefits
• Referral Program
• Excellent growth and advancement opportunities