Recruiter

Employer Brand Specialist

$63.00 - $64.70/hr

Responsibilities

• Employer Brand Audit and Improvement
• Review our talent-facing channels LinkedIn Life page, Glassdoor, Indeed, the careers site and search results and deliver a prioritized list of fixes.
• Update our LinkedIn Life page and talent content presence, and claim and refresh our Glassdoor and Indeed profiles. (Note: our LinkedIn company brand page is owned by Corporate Communications; you will work closely with them to ensure talent content is aligned and complementary.)
• Set a baseline for followers, career site traffic, applications and ratings across talent channels.
• Plano and DFW Employer Awareness
• Build and run an employer brand awareness campaign targeting talent in the DFW market, centered on employee voices, life at the Plano office and our priority hiring needs.
• Support open roles with targeted content and promotion across relevant talent channels.
• Inbound Application Flow
• Build and run programs that drive a strong flow of qualified applicants to our open roles, balancing volume with quality.
• Partner with recruiters to identify priority roles and talent pools, and align campaigns, messaging and spend to those priorities.
• Build and grow a talent community and nurture programs using our recruiting CRM.
• Partner with recruiting operations on career page, job posting and applicant tracking improvements that make it easier for candidates to find and apply to our roles.
• Track applicant source, cost per application and conversion, gather recruiter feedback on applicant quality, and adjust targeting and messaging to improve results.
• Employee-Voice Content Program
• Launch a short-form video program on LinkedIn for recruiters and hiring managers, covering open roles, team culture and life in Plano.
• Create formats, script frameworks, a simple filming kit and a posting rhythm, and coach participants on showing up on camera consistently.
• Build a content calendar and shared content bank for recruiting-focused employee posts, and partner with Corporate Communications to ensure any employee social sharing aligns with existing company guidelines.
• Partner with our HR Culture team to identify employee stories, culture moments and internal programs that translate well into external talent content.
• Measurement and Recommendations
• Report on reach, engagement, career site traffic, applications, cost per application, lead-to-application conversion, applicant quality and recruiter inbound against the baseline you set.
• Recommend next steps including paid media, events and tools with budget and expected return.

Qualifications

• 4+ years in recruitment marketing, employer brand, or social or content marketing with a hiring focus.
• A portfolio of short-form video and social content you planned, shot or edited.
• Experience auditing or improving employer brand channels such as LinkedIn and Glassdoor.
• Experience driving applications or leads through channels such as LinkedIn, job boards, social content or email.
• Hands-on experience with an applicant tracking system and recruiting CRM, ideally Greenhouse, including career page configuration, talent community or prospect nurture, and source tracking.
• Comfort coaching non-creators to show up on camera and post consistently.
• Strong writing and storytelling, plus basic video editing skills (CapCut, Descript or similar).
• A data-minded approach to tying content to hiring outcomes.
• Ability to work independently and build from scratch.

Nice to Have Skills

• Experience running paid LinkedIn campaigns, search marketing (SEO or SEM) or email nurture programs.
• Event marketing experience, in person or virtual.
• Experience in tech, consumer electronics or a large enterprise.
• University or early-career marketing experience.
• DFW market knowledge.

The typical base pay for this role across the U.S. is: $63.00 - $64.70/hr. Non-exempt positions are eligible for overtime at a rate of 1.5 times the base hourly rate for all hours worked in excess of 40 in a work week, or as required by state or local law. Final offer amounts, within the base pay set forth above, are determined by factors including your relevant skills, education and experience. Full-time employees are eligible to select from different benefits packages. Packages may include medical, dental, and vision benefits, health savings accounts with qualified medical plan enrollment, 10 paid days off, 3 days paid bereavement leave, 401(k) plan participation with employer match, life and disability insurance, commuter benefits, dependent care flexible spending account, accident insurance, critical illness insurance, hospital indemnity insurance, accommodations and reimbursement for work travel, and discretionary performance or recognition bonus. Sick leave and mobile phone reimbursement provided based on state or local law.

Consent to Communication and Use of AI Technology: By submitting your application for this position and providing your email address(es) and/or phone number(s), you consent to receive text (SMS), email, and/or voice communication whether automated (including auto telephone dialing systems or automatic text messaging systems), pre-recorded, AI-assisted, or individually initiated from Aditi Consulting, our agents, representatives, or affiliates at the phone number and/or email address you have provided. These communications may include information about potential opportunities and information. Message and data rates may apply. Message frequency may vary. You represent and warrant that the email address(es) and/or telephone number(s) you provided to us belong to you and that you are permitted to receive calls, text (SMS) messages, and/or emails at these contacts. You also acknowledge and agree to Aditi Consulting LLC's use of AI technology during the sourcing process, including calls from an AI Voice Recruiter. AI is used solely to gather data and does not replace human-based decision-making in employment decisions. Calls may be recorded. Consent is not a condition of purchasing any property, goods, or services. You may revoke your consent at any time by replying "STOP" to messages or by contacting View email address on click.appcast.io. For information about our collection, use, and disclosure of applicant's personal information as well as applicants' rights over their personal information, please see our Privacy Policy.