Direct Sales Manager

Rocrich provides tailored automation solutions that empower our Customers. With a proven product line stretching more than 40 years among two industry leaders, Rocrich combines the AGV portfolios of Logisnext's Rocla brand and that of Jungheinrich under one roof. Using the rich history of our two parent companies, now localized in North America, our Customers can count on our automation solutions to solve the unique challenges their company may face. Along with tailored solutions, our ability to provide local support gives our Customers the peace-of-mind that our products will always work accurately and efficiently.

When you join the team at Rocrich, you join a diverse group of professionals working to help move the world forward through automation using mobile robots to streamline materials handling processes. Every member of our team does their part to support this effort, using their set of skills to form a cohesive whole that works for the betterment of society and to find fulfillment in their professional life.

Job Summary
The Direct Sales Manager is responsible for driving revenue growth by developing all three sales channels: direct to customer, Integrators and the Logisnext dealer networks. This role supports the integration of automated solutions into customer facilities by identifying intralogistics needs and delivering innovative, sustainable solutions.

Key Responsibilities
Sales & Business Development

Achieve annual sales targets through development of:

Direct customer accounts

Integrator relationships

Dealer/partner network

Identify and develop new business opportunities across assigned markets and channels

Generate opportunities through personal business development activities

Collaborate with partner network to expand market reach and pipeline

Sales Process Management

Manage the full sales cycle, including:

Opportunity development

Quoting and cost calculations

Negotiation and closing

Conducting site surveys and gathering requirements

Calculating project costs and AGV capacity

Delivering customer presentations

Technical & Solution Development

Analyze customer logistics operations and develop tailored automation solutions

Lead technical discussions with customers, partners, and internal teams

Ensure smooth handoff of sold projects to implementation teams

Relationship Management

Build and maintain strong relationships with Customers, Dealers, Integrators, Vendors and Internal Stakeholders.

Act as a trusted advisor to both direct clients and partner network

Market Engagement & Continuous Improvement

Travel to customer sites, trade shows, and industry events (~40%)

Support continuous improvement of sales tools, processes, and strategies

Provide feedback on market trends and partner performance

Other Duties

Perform additional responsibilities as assigned

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