Marketing Specialist in Sterling, VA - Full Time

Job Title: Marketing Specialist - Brand Partnerships
Position Classification: Exempt
Department: Marketing
Reports To: Vice President of Marketing
Salary-$75,000-$85000
Location- Sterling, VA
Job Summary
We are seeking a Marketing Specialist to support brand marketing initiatives with a primary focus on a large-scale endurance sports partnership activation (March-October 2026). This role blends strategic brand marketing support with hands-on partnership execution and requires serving as a brand ambassador across all consumer and partner touchpoints. The position involves significant travel during peak event season to ensure strong on-site brand presence and flawless execution.
Key Responsibilities

• Serve as a brand ambassador at endurance sports events and with key partnership stakeholders
• Develop and execute marketing copy for partnership communications, event collateral, email campaigns, and internal updates
• Support day-to-day marketing operations, including project coordination, asset management, and administrative tasks requiring marketing judgment
• Build and maintain strong relationships with partners to maximize collaboration and activation effectiveness
• Coordinate on-site brand presence at events, including expo booth management, athlete sampling, and VIP experiences
• Liaise with event organizers to ensure all contractual deliverables are met with brand excellence
• Track activation metrics and compile performance insights to inform partnership strategy
• Support broader marketing initiatives and cross-functional projects as needed

Qualifications

• 3-5 years of marketing experience with a strong understanding of brand strategy and positioning
• Agency experience preferred, with comfort working from briefs and collaborating across creative teams
• Strong copywriting skills across multiple formats (email, collateral, social, internal communications)
• Excellent project management skills with strong attention to detail and deadlines
• Professional, relationship-driven communicator who represents the brand effectively
• Ability to travel extensively during peak season (15+ event weekends, March-October)
• Experience in athletic, endurance, or wellness marketing strongly preferred
• Bonus: Background in food & beverage or hospitality marketing

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• 401(k)
• Disability insurance