Marketing Manager

Job Description

Job Description

Are you a results-driven marketer who loves using data to fuel growth and optimize performance? Can you develop strategy, execute impactful campaigns, and continuously improve the customer journey through measurable insights? Turner Pest Control is seeking a Marketing Manager to help drive lead generation, customer acquisition, retention, and brand growth across Florida.If you're looking for a role where your ideas matter, your results are recognized, and your work has a direct impact on business success, we'd love to hear from you.Turner Pest Control is proud to offer our employees a host of outstanding benefits! What You'll Get... We want to help our employees build a great career and a great future. At Turner Pest Control, you'll have access to these great benefits!Health and Well-being:Blue Cross Blue Shield medical PPO optionsDelta Dental and VisionPrescription drug programFlexible Spending Accounts (FSA) for medical and childcare expensesHealth Savings Plans (HSA) available with qualified plansFinancial Security:Competitive hourly compensation401(k) Savings PlanLife insurance and short-term disability 100% company paid (with options to buy up)Long-term disability, Accident, Critical Illness, and Hospital Indemnity insurance optionsWork/Life Balance:Enjoy stable, year-round employment with opportunities for growthPaid trainingPaid time off and eight paid holidaysOpportunities for advancement What You'll Do...As Marketing Manager, you'll develop and execute data-driven marketing strategies that generate qualified leads, increase customer acquisition and retention, and support profitable growth across Florida. You'll oversee digital marketing initiatives including Google Ads, Google Local Services Ads, local SEO, website optimization, landing pages, and conversion rate optimization while continually improving campaign performance and maximizing return on investment. You'll also partner with our advertising agency to optimize budgets, reduce cost per lead, and align marketing efforts with seasonal demand, technician capacity, and business objectives.You'll leverage customer insights, analytics, and marketing technology to improve the customer journey from first interaction through long-term retention. This includes supporting renewal and upsell campaigns, audience segmentation, CRM and marketing automation initiatives, call tracking, reporting, and identifying opportunities to incorporate AI and emerging technologies that improve marketing effectiveness. You'll also collaborate with Human Resources on recruiting marketing initiatives as business needs arise.Success in this role requires a strong analytical mindset and a focus on measurable results. You'll monitor key performance indicators-including lead generation, conversion rates, customer acquisition cost, marketing ROI, customer lifetime value, organic traffic, and local search visibility-to evaluate campaign effectiveness and continuously improve performance. You'll assist in managing the annual marketing budget, allocate investments based on ROI, forecast campaign spending, and identify opportunities to improve efficiency while driving sustainable growth.This role requires exceptional organization and collaboration. You'll manage multiple marketing initiatives simultaneously, coordinate projects with internal stakeholders and external partners, establish clear priorities, and serve as a trusted marketing resource for leaders across Operations, Sales, Finance, and Customer Service. Staying current on digital marketing trends, home services marketing, and emerging technologies will be essential as you help shape the future of Turner Pest Control's marketing strategy. Who You Are... What does it take to be a successful Marketing Manager at Turner Pest Control? For starters, you're a performance-driven leader with a deep understanding of how messaging connects with service-oriented customers. You'll also have...Bachelor's degree in Marketing, Data Analytics, Communications, or a related field preferredMinimum of five (5) years of progressive marketing experienceExperience in pest control, home services, or other route-based service industries preferredEquivalent combinations of education and experience will be consideredStrong understanding of local and performance-based marketingExperience with CRM systems and marketing analytics tools, including Hubspot, Google Analytics 4, Google Ads, Google Tag Manager, CallRail (or similar), Local SEO platforms, Meta Business ManagerAbility to balance growth goals with operational realitiesComfort working with data, dashboards, and financial metricsStrong communication, prioritization, and problem-solving skillsAbility to collaborate across departments and influence outcomesProficiency in Microsoft Office (Word, Excel, Outlook) Who We Are... Turner Pest Control has protected homes and businesses across Florida for over 50 years with expert, eco-friendly pest management solutions. As one of the fastest-growing pest control companies in the state and ranked among the top 100 in the U.S., we take pride in combining innovative services with our strong family values. Our certified specialists provide comprehensive pest, termite, lawn, mosquito, and wildlife management, ensuring year-round protection with no long-term contracts. With flexible scheduling, no-obligation quotes, and a satisfaction guarantee, Turner Pest Control delivers personalized concierge care you can trust to keep our customer's property pest-free year- round.EOE/M/F/Vet/DisabledTurner Pest Control is a Drug-Free Workplace

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