Area Sales Representative

Why is the position open? Newly created position

Position Summary:

The Area Sales Representative (ASR) is the front end of the region's revenue engine -building and qualifying the pipeline that Area Sales Managers (ASMs) convert into System placements. Reporting to the Area Sales Director (ASD), and working alongside a second ASR in support of the region's seven (7) ASMs, the ASR identifies hospitals and health systems with the interventional radiology, hepatobiliary surgery, and surgical oncology volume to support program; builds early relationships with physicians, administrators, and other stakeholders; and hands off well-qualified, well-documented accounts to the ASM team. The ASR also coordinates with the region's Account Managers (AMs) so that accounts move smoothly from prospecting through capital sale and into post-sale program launch and utilization growth - connecting the full customer lifecycle from first contact to clinical adoption.

Position Expectations:
• Map and prioritize target accounts within the region based on liver tumor case volume, interventional radiology/hepatobiliary surgery/surgical oncology program maturity, and capital equipment readiness.
• Build early relationships with interventional radiologists, hepatobiliary and surgical oncologists, tumor board leaders, and hospital administrators to introduce histotripsy and the System ahead of formal ASM engagement.
• Conduct discovery conversations to understand each account's clinical workflows, capital acquisition process, and decision-making structure.
• Partner with assigned ASMs to prioritize the highest-potential accounts, share complete stakeholder and clinical context, and jointly track deal progression from lead to qualified opportunity.
• Maintain a live, accurate pipeline and territory plan for each supported ASM, and report pipeline health and prospecting metrics to the ASD on a regular cadence.
• Coordinate with Account Managers (AMs) on newly closed accounts to ensure a smooth handoff into program launch, physician training, and utilization growth.
• Help identify potential key opinion leaders (KOLs) and centers of excellence for future reference sites and speaker development, feeding candidates to the AM team.
• Support trade shows, regional conferences, and other business development and educational activities to build the region's referral network.
• Develop and maintain working clinical, technical, and business knowledge of therapy and the System to speak credibly with prospective customers.
• Comply with all regulatory and guidelines for pre- and post-commercialization activities

Qualifications:

To perform this role successfully, an individual must demonstrate regular, predictable attendance and be able to meet each expectation at a satisfactory level. The requirements listed below are representative of the knowledge, skill, and/or ability necessary for satisfactory performance. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Minimum Qualifications:
• Bachelor's degree in Business, Life Sciences, or a Healthcare-related field.
• Minimum of 2 years of sales or clinical liaison experience, preferably in medical device, capital equipment, or interventional/surgical oncology settings.
• Demonstrated success prospecting and building relationships with physician and hospital administrative stakeholders.
• Must be able to meet all hospital credentialing requirements, including but not limited to background check, drug screen, and certain immunizations.
• Must be insurable and maintain a valid driver's license.
• Must be willing and able to travel (by automobile or air, day trips and overnight stays) up to 60% of the time.

Other Required Knowledge, Skills and Abilities:
• Working knowledge of interventional radiology, hepatobiliary surgery, or oncology capital equipment sales processes a plus.
• Results/action oriented with a drive to achieve and compete.
• Curious, driven to achieve, and willing to ask thoughtful questions.
• Excellent verbal and written communication skills.
• Ability to work independently, with minimal supervision, as well as collaboratively with ASMs, the ASD, AMs, and cross-functional teams.
• Strong organizational and time management skills, including the ability to prioritize a busy prospecting schedule across multiple ASM territories.
• Strong customer service skills.
• Exceptional personal initiative and desire to drive continuous improvement.

Position Type and Expected Hours of Work:

This is a full-time position. Days and hours of work are Monday through Friday, generally 8:00 a.m. to 5:00 p.m. Occasional evening and weekend work may be required as job duties demand.

Work Environment:

This position operates in a field-based sales territory environment. This role requires a personal vehicle for field travel with a valid driver's license; a monthly car allowance will be provided for the use of the personal vehicle for work purposes.

Travel:

This position requires travel within the assigned geographical sales territory up to 75% of the time with frequent overnight hotel stays.

Physical Requirements:
• Ability to lift and carry a weight of up to 20 pounds for a short period of time.
• Ability to sit, stand, and/or walk for long periods of time.
• Ability to travel by automobile and/or air, day trips and overnight stays, up to 60% of the time.

Call Points:

C Suites, Champion Surgeons

Territory:

Baltimore/Pittsburgh/DC/Cleveland

Compensation:

Base:100K VARIABLE COMP 50K total comp-150K at plan, uncapped, Car Allowance, plus gas, Full Expenses, 401K, medical/dental, etc. , equity at sign on.