Digital Ad Operations Specialist

Apply today for consideration! Title: Ad Operations Specialist Location: Santa Clara CA 95054 Pay rate: $50.00 - $.52/hour DOE Duration: 12+ Months (Possibility of extension) Responsibilities: 1. Campaign Execution & Traffic Management Meticulously build and launch campaigns, ad sets, and individual ads across key channels. Manage the technical pipeline of performance marketing initiatives, contributing directly to the growth of a sophisticated e-commerce business. Oversee audience targeting integration, manage audience match rates across platforms (TTD, Meta, Google/YouTube), and curate segments using tools like LiveRamp. 2. Technical Quality Assurance (QA) & Troubleshooting Lead the technical QA process for all ad creative—including static, rich media, video, and third‑party tags—to ensure they meet standards and fire correctly across web, mobile, and app platforms. Systematically investigate and reconcile data discrepancies between the Google Ad Server, DSPs, and publisher reporting systems. Resolve complex ad‑serving, tracking, and reporting issues with internal teams and external partners. 3. Performance Optimization & Reporting Monitor and optimize campaigns to ensure they run without issue, managing budget pacing to avoid under/overspend, and hit campaign KPIs successfully. Utilize Excel/Google Sheets for data manipulation and deliver standardized or custom reports from the Google Ad Server to provide performance insights. Work closely with Campaign Strategists to create media plans based on historical performance data. Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error. Preferred Qualifications Expert‑level proficiency and hands‑on experience with Google Campaign Manager 360 (CM360) Deep expertise in DSPs like Display & Video 360 (DV360), The Trade Desk (TTD) and major social platforms including Meta (Facebook/Instagram), LinkedIn, and Reddit. 3‑6 years of dedicated experience in Ad Operations, Digital Media Operations, or Ad Technology roles. Comfort with HTML, JavaScript, rich media formats, VAST/VPAID for video, and current cookie/privacy regulations (GDPR, CCPA). Exceptional candidates will have experience with LiveRamp, Bomobra, Demandbase and other ABM or Audience focused vendors. Education Required Bachelor’s degree in an IT‑related or Engineering field. Education Preferred Bachelor’s degree in an IT‑related or Engineering field. Additional Information Work is expected to be done on a hybrid onsite schedule. Benefits Russell Tobin offers eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors. #J-18808-Ljbffr