Senior Director, Hospitality, FIFA World Cup 2026

Senior Director, Hospitality, FIFA World Cup 2026 Primary Location: Atlanta AOC preferred. Secondary: (16 host cities) Atlanta Boston Miami Philadelphia New York/New Jersey Kansas City Houston Dallas San Fransisco Los Angeles Seattle Toronto Vancouver Mexico City Guadalajara Monterrey Be a part of the FIFA World Cup 2026 leadership team bringing to life the largest sporting event in the world to be held across 16 cities and 3 markets – USA Canada and Mexico. The Senior Director Hospitality will lead a team responsible for delivering strategy & execution of the local hospitality program to key stakeholders across 3 host markets US Canada and Mexico. This role will be a team leader and the single point of contact for FIFA WC 2026 local hospitality program inquiries. The successful candidate should be able to demonstrate experience in developing a hospitality plan in line with Global Hospitality processes and building relationships with key stakeholders and managing a large cross-functional project and coordinating within the Coca-Cola system. What You’ll Do for Us Develop a strategy and operational plan for local Hospitality pillar of the FIFA World Cup project for all host markets Develop local hospitality concepts and programs for different hospitality targets – employees customers consumers stakeholders. Develop and plan guest packages to ensure successful local hospitality program. Brief evaluate and appoint local hospitality agencies in collaboration with NORAM Meeting & Events team Manage and develop relationships with agencies hotels and partners. Negotiate contracts in collaboration with NORAM Meeting & Events team Build a team of Hospitality Managers (internal and contractors) across local markets to assist in delivering of local hospitality packages and ensure world class hospitality execution in collaboration with NORAM Meeting & Events team in Manage implementation of Local Hospitality Program for host markets – includes managing hospitality package sales strategy and sales guest communications guest registration system and other GMS tools transportation accommodation food & beverages entertainment security gifts tickets. Work with local LOC’s to secure hotel properties for hospitality program. Work with Global Hospitality team to capture all potential synergies between global and local programs and leverage best practices from similar international events. Set up clear process/guardrails with all local market teams (US Canada Mexico) to manage selection of hotels for all cities. Work with FIFA LOC’s for support on all hospitality needs. Manage local event tickets including day ticket packages seats assignment for local customers and staff incentives. Works with global hospitality team for digital ticket distribution. Manages accreditation for local hospitality team Lead management of technology /websites/apps/etc. where needed in collaboration with NORAM Meeting & Events team Handle budget management and reconciliation component in collaboration with FIFA WC team Finance lead Manage legal contract management for vendors and FIFA contracts (including hotel tickets and special requests) Track project milestone and proactively address issues in collaboration with FIFA WC team PMO lead Qualifications & Requirements Bachelor’s degree or equivalent experience in Business Hospitality or Sports Management/Marketing 7-10 years’ experience in hospitality / large scale event management Strong understanding of NAOU business ways of working and stakeholders relationships System Global Hospitality experience desired Knowledge of NAOU (US and Canada) and Mexico hotel gastronomy transportation and catering landscape. Hospitality Industry Network and contacts desired Knowledge of ticket system and ticket allocation policies/processes Strong understanding of customer needs and attention to detail Strong organizational skills ability to coordinate inputs requirements and demands of numerous constituencies and stakeholders Excellent project management skills ability to multi-task and be detail oriented while meeting tight deadlines under pressure Highly coachable positive attitude solutions oriented solid work ethic and tenacious follow through Strong written and verbal communication skills at all levels of organizations internally and externally Must possess excellent relationship building and influencing skills Travel requirements up to 50% What We Can Do For You Iconic Brands: Work with TCCC’s most recognized brands and to be part of developing the brands’ growth opportunity. Large Business Opportunity: A unique experience to drive impact for TCCC’s largest markets with the largest sporting event in the world. Exposure to World Class Leaders : Exposure to senior cross-functional leaders across 3 markets and Global Assets team which will expand your network and skillset. Learning Culture: Access to vast resources/learnings from previous large-scale events and on the ground start-up “make it happen” team experience. #J-18808-Ljbffr Coca-Cola inc