Regional Sales Manager - Southern Region (Kentucky)
CBT GmbH
Regional Sales Manager - Southern Region (Kentucky)
CBT Lexington - Lexington, KY 40511
Build Something Bigger at CBT
CBT is not your typical industrial distributor. We help manufacturers modernize operations, improve reliability, accelerate digital transformation, and solve complex operational challenges through innovative technology, technical expertise, and integrated solutions. For more than 100 years, CBT has built its reputation on strong relationships, operational excellence, and helping customers solve problems that matter. Today, we're investing aggressively in growth — and Kentucky represents one of the most exciting opportunities in our company. If you're energized by building teams, driving growth, coaching people, and creating commercial momentum in a high-potential market, this could be the opportunity you've been looking for.
The Opportunity
This is not a "manage the status quo" role. This is a chance to help shape the future of CBT's Kentucky business. We are looking for a proven commercial leader to accelerate growth across Lexington and Louisville while building a disciplined, high-performing regional sales organization. This leader will directly guide both branch and field sales teams while helping strengthen alignment across operations, technical resources, and enterprise leadership. The Regional Sales Manager will play a mission-critical role in driving profitable growth, developing high-performing teams, improving commercial execution, building sales discipline and accountability, and expanding CBT's market presence across Kentucky. The right person for this role knows how to balance accountability with culture. You understand how to drive execution without creating bureaucracy. You know how to coach people, improve consistency, and lead change while still preserving the entrepreneurial spirit and customer-first mindset that makes great sales organizations successful.
Why CBT?
At CBT, you'll have the opportunity to make a real impact. This role offers the chance to help shape a growth market, influence strategy, develop people, and build something meaningful alongside a strong leadership team.
- Competitive salary and incentive package
- Comprehensive benefits including health, dental, vision, and 401(k)
- Company vehicle allowance and travel reimbursement
- Leadership development and long-term career growth opportunities
- A strong, supportive, and values-driven culture
What You'll Lead
- Regional Account Managers
- Inside Sales Representatives and Branch Managers
- Pipeline management and forecasting discipline
- Cross-functional collaboration between Sales, Operations, Technical Specialists, and Leadership
- Regional growth strategy and market expansion
What You'll Be Responsible For
Build & Develop High-Performing Teams
- Coach and develop Account Managers, Inside Sales Representatives, Branch Managers, and supporting teams with a strong focus on growth, accountability, and MAAP discipline.
- Create a culture built on coaching, feedback, continuous improvement, and performance.
- Conduct regular opportunity reviews, pipeline discussions, and structured sales coaching sessions.
- Develop leadership capability within branch leadership and Inside Sales teams.
Drive Commercial Execution
- Lead branch and field sales execution across the Kentucky region.
- Drive pipeline management, opportunity qualification, forecasting accuracy, and sales process discipline.
- Reinforce solution-selling and business qualification best practices focused on delivering real customer value.
- Improve consistency in CRM utilization, sales execution, and operational alignment across teams.
Accelerate Growth & Profitability
- Own regional revenue growth, profitability, and overall commercial performance.
- Develop and execute strategic growth plans to expand CBT's market presence across Kentucky.
- Monitor pipeline health, forecasting accuracy, and key commercial KPIs.
- Drive profitable growth through leadership, coaching, and disciplined execution.
Lead Cross-Functional Alignment
- Partner and align closely with enterprise leadership teams to ensure consistency with CBT's broader commercial strategy and seamless customer experience.
- Lead organizational change initiatives that improve commercial effectiveness while maintaining CBT's entrepreneurial culture.
What Success Looks Like
- Sales teams are engaged, accountable, and executing consistently
- Pipeline visibility and forecast accuracy improve across the region
- Branch and field teams operate with stronger alignment and collaboration
- Kentucky continues gaining market share and profitable growth accelerates
- Kentucky customers view CBT as a trusted strategic partner
Qualifications
What We're Looking For
- 7–10+ years of progressive sales leadership experience in industrial distribution, automation, manufacturing, or a comparable B2B environment
- Proven success leading and developing high-performing sales teams across multiple locations
- Strong background in pipeline management, forecasting, opportunity qualification, and disciplined sales execution
- Demonstrated experience coaching sales professionals and developing leaders
- Experience leading organizational change and cross-functional alignment
- Strong communication, leadership, and solution-selling capabilities
- High integrity, strong business acumen, and a customer-first mindset
- Bachelor's degree preferred
CBT is an Equal Opportunity Employer. We are committed to creating an inclusive workplace where all employees and applicants are treated with respect and provided equal employment opportunities consistent with applicable law.
CBT provides reasonable accommodations for qualified individuals with disabilities throughout the application and employment process. If you require assistance or accommodation, please notify our Human Resources team.
This job description is intended to describe the general nature and level of work performed and is not intended to be an exhaustive list of all responsibilities, duties, or qualifications required. CBT reserves the right to modify responsibilities and requirements as business needs evolve.
$160k - $190k
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