Senior Group Director, Business Analytics

Agency:InitiativeJob Function:Data and AnalyticsJob Subfunction: Data Science and AnalyticsJob Description:External facing responsibilities:Strategic Analytics PartnershipServe as the senior analytics advisor supporting HCP and DTC business teams across marketing, media, commercial, and analytics functions.Consult with clients to identify business problems, commercial opportunities, and measurement priorities across the entire customer journey.Develop client-specific measurement strategies aligned with brand objectives, omnichannel engagement, and commercial KPIs.Translate complex analytical findings into clear business recommendations and executive-level narratives.Measurement & Business IntelligenceLead development of integrated measurement plans spanning:HCP mediaDTC mediaOmnichannel engagementAudience activationDefine KPI frameworks that connect media performance to business outcomes including:Qualified HCP reachAudience qualityPatient engagementNew-to-Brand prescriptions (NBRx)Total prescriptions (TRx)Brand adoptionCommercial performanceDrive adoption of modern measurement approaches including:Incrementality testingCross-channel attributionMarketing Mix Modeling (MMM)Multi-touch attribution (where appropriate)Audience quality measurementAudience & Customer IntelligencePartner with Audience Intelligence teams to develop data-driven audience strategies across HCP and DTC campaigns.Guide application of:Physician-Level Data (PLD)Claims dataFirst-party customer dataIdentity resolutionAudience segmentationJourney analyticsEnsure audience strategies are measurable and aligned to business objectives.Data StrategyDefine and execute client data strategies that maximize value from:First-party dataClaims dataPhysician-level dataIdentity graphsData clean roomsAggregated and person-level datasetsIdentify opportunities to integrate new healthcare data assets into measurement and optimization frameworks.Innovation & Thought LeadershipAdvise clients on emerging healthcare analytics capabilities including:AI-enabled analyticsPredictive analyticsAudience intelligenceDecision support systemsPrivacy-safe measurementEvaluate research partners, measurement vendors, and healthcare data providers.Develop POVs on emerging technologies affecting healthcare marketing measurement.Internal facing responsibilities:Team LeadershipLead, mentor, and develop Business Analytics team members.Build career development plans and analytical capabilities across the organization.Foster a culture of curiosity, collaboration, innovation, and continuous learning.Cross-Functional LeadershipServe as the connective layer across:Business AnalyticsAudience IntelligenceData ScienceData ManagementComms DesignInvestmentEnsure analytics outputs are integrated into campaign planning, optimization, and commercial decision-making.Analytics ExcellenceDevelop playbooks, best practices, and governance for:Measurement planningCampaign analyticsOmnichannel reportingAudience analyticsInsight generationBusiness storytellingStandardize methodologies while allowing flexibility for client-specific needs.Business DevelopmentSupport new business opportunities through analytics thought leadership and solution development.Identify opportunities to expand analytics capabilities across brands and portfolios.Contribute to POVs, innovation initiatives, and healthcare analytics offerings across the agency.Support revenue growth through expanded analytics consulting and measurement capabilities.Continuous LearningStay informed on developments in:Healthcare marketingPharmaceutical commercializationOmnichannel engagementAudience intelligenceAIMarketing scienceRepresent the agency at industry conferences and client forums.Required SkillsHealthcare Marketing AnalyticsDeep understanding of HCP and DTC marketing ecosystems.Experience with pharmaceutical commercialization and omnichannel engagement.Knowledge of physician engagement, patient journeys, and healthcare customer behavior.Advanced MeasurementExperience with:Marketing Mix Modeling (MMM)Incrementality testingCross-channel measurementAttribution methodologiesAudience quality frameworksROI measurementMedia effectivenessCommercial KPI developmentHealthcare Data EcosystemExperience working with:Physician-Level Data (PLD)Claims dataPrescription data (NBRx/TRx)First-party customer dataIdentity solutionsData clean roomsAggregated and person-level healthcare datasetsStrategic ConsultingAbility to translate ambiguous business questions into measurable analytics strategies.Strong problem-solving and hypothesis-driven thinking.Experience leading executive client conversations and influencing strategic decisions.LeadershipProven ability to lead multidisciplinary analytics teams.Strong stakeholder management across technical and non-technical audiences.Experience managing complex cross-functional initiatives.CommunicationExceptional presentation and storytelling skills.Ability to translate complex analytics into compelling business narratives.Strong executive presence and client relationship skills.Education and ExperienceBachelor's degree in Statistics, Economics, Engineering, Computer Science, Business, Marketing, Mathematics, or related quantitative discipline (Master's degree preferred).12–15+ years of experience in marketing analytics, media analytics, healthcare analytics, management consulting, or marketing science.Strong experience supporting pharmaceutical or healthcare clients.Experience developing integrated measurement strategies across HCP and DTC campaigns.Experience working with media agencies, pharmaceutical manufacturers, healthcare data providers, or commercial analytics organizations.Familiarity with modern analytics platforms including Tableau, SQL, Snowflake, cloud-based analytics environments, and healthcare data ecosystems. USD 200K - USD 250KOmnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.Link to Recruitment Privacy Notice: For US Job Seekers:It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. SummaryLocation: New York, New York, United States of AmericaType: Full time