Car Buying Coach

Job Description

Job Description

Grote Automotive is looking for a high-performing, motivated, and customer-focused Car Buying Coach to join our team in Elkhart, IN.

This role is ideal for someone with strong communication skills, prior sales experience, and a proven ability to build relationships with customers. As a Car Buying Coach, you’ll help customers through the full car-buying experience — from greeting them on the showroom floor, learning their needs, presenting vehicle options, coordinating test drives, and helping create a smooth, professional, and enjoyable buying process.

We’re looking for someone who is confident, organized, personable, and driven to succeed. Prior automotive sales experience is preferred, but strong sales ability and a great attitude are just as important.

Perks of Joining Grote Automotive:

• Competitive compensation with strong earning potential
• Health, dental, and vision insurance
• Life insurance
• 401(k) retirement plan
• Additional voluntary coverage options
• Ongoing training and professional development
• Supportive, team-oriented workplace
• Opportunity to grow with one of Indiana’s fastest-growing dealerships

At Grote Automotive, we believe in taking care of our team both professionally and personally. We’re committed to creating a workplace where employees feel valued, supported, and set up for long-term success.

Compensation:

$62,500 annually

Responsibilities:

• Greet and assist customers on the showroom floor with professionalism and courtesy
• Engage with customers in person and over the phone to understand their needs
• Build strong relationships with customers and help guide them through vehicle selections
• Present vehicle options, features, and benefits in a clear and helpful way
• Coordinate test drives, vehicle demonstrations, and presentations
• Walk customers through the Grote Automotive car-buying experience from start to finish
• Review payment options with customers in a professional and understandable manner
• Complete appropriate paperwork and documentation for vehicle sales
• Maintain an up-to-date customer database to support current and future sales
• Follow up with past customers to ensure satisfaction and encourage repeat business
• Adhere to dealership standards, policies, and expectations for customer satisfaction
• Use strong communication and interpersonal skills to build trust and rapport

Qualifications:

• Prior sales experience required
• Automotive dealership sales experience preferred
• Strong communication, negotiation, and interpersonal skills
• Professional appearance and positive attitude
• Excellent time management and follow-up skills
• Ability to build rapport and provide a great customer experience
• High school diploma or GED required
• Bachelor’s degree preferred, but not required
• Valid state-issued driver’s license with a clean driving record

About Company

At Grote Automotive, we’re committed to putting the fun back in car buying. We believe purchasing and servicing a vehicle should be, stress-free and centered around exceptional customer care. From sales to service, our team works together to create a positive experience for every customer who walks through our doors. We pride ourselves on a fast-paced, supportive environment where employees are valued, growth is encouraged, and great service always comes first.

Why Join Our Team?

We believe great employees deserve great benefits. That's why we offer:

• Comprehensive Health Insurance
• Dental & Vision Coverage
• Basic & Voluntary Life Insurance
• 401(k) Retirement Savings Plan
• Paid Vacation
• Career Growth & Advancement Opportunities
• Supportive Team Environment

Join a company that values your hard work and invests in your future.