Campaign Manager

Job Description


Unified is seeking a Campaign Manager to join our growing AdOps team. This is an opportunity to operate at the highest level of paid advertising, driving measurable growth for some of the world's most dynamic brands.

You will support strategy and lead execution across paid social and programmatic channels, collaborating with cross-functional teams to design, deploy, and optimize campaigns that deliver exceptional results. The ideal candidate combines analytical precision, technical fluency, and a proactive, entrepreneurial mindset.

What You'll Do

• Lead Full-Funnel Campaign ExecutionManage and optimize multi-channel paid campaigns across social, programmatic and display platforms (including Meta, TikTok, Amazon, Xandr, Beeswax, and others) to achieve performance KPIs such as CPA, ROAS, CTR, CVR, and LTV.
• Strategic Growth & ScalingDevelop testing frameworks, scaling strategies, and bid optimizations that unlock sustainable growth across diverse audiences and markets.
• Automation & InnovationDrive innovation through automation and tooling, partnering with internal teams to enhance platform capabilities, streamline workflows, and ensure flawless execution.
• Reporting & AnalysisAnalyze mid-flight and post campaign performance data to identify trends, opportunities, and risks; communicate insights and recommendations to clients and stakeholders through structured reporting.
• Operational ExcellenceParticipate in process-building initiatives, implementing safeguards, automation, and continuous improvement across campaigns, teams, and tools.
• Client Partnership & OnboardingOversee new client onboarding to set clear expectations, define deliverables, and ensure alignment between client goals and Unified's full-funnel media approach.
• Cross-Functional CollaborationPartner closely with Account Management, Product, and Analytics teams to translate strategic plans into performance outcomes, while continuously improving process efficiency.

What You Bring

• 3-5+ years of experience managing high-volume, direct-response digital advertising campaigns (lead generation, signups, or sales).
• Proven success managing 7-8 figure annual budgets across multiple platforms and geographies.
• Deep understanding of campaign performance metrics (CPA, ROAS, CTR, CVR, LTV) and the optimization levers that drive business impact.
• Strong experience in programmatic and social media buying in a professional environment.
• Advanced knowledge of conversion tracking setup (GTM, SDKs, pixels) and attribution models (last-click, data-driven, multi-touch).
• Skilled in Google Analytics, Excel, Google Docs, and web technologies including HTML and JavaScript.
• Experience leading client-facing calls for platform related questions, troubleshooting, and reporting.
• A proactive, self-directed mindset with sharp critical thinking and problem-solving skills.
• Exceptional organizational discipline, accuracy, and attention to detail.
• Strong communication skills and the ability to train internal team members on best practices.
• Professional maturity, integrity, and a collaborative attitude that elevate team performance.

Nice to Have

• Experience with marketing automation tools, custom bidding algorithms, or proprietary ad tech systems.
• Exposure to API integrations or data visualization platforms.
• Comfort operating in a fast-paced, startup-style environment where agility and ownership are valued.

About Unified

Unified is a leading provider of digital advertising services powered by the industry's leading media experts, and backed by data and technology. Unified has a rich history in managed services partnerships with some of the world's largest and smallest brands, and is an organization with a steadfast focus on digital advertising services and technology. Unified's proprietary technology empowers our internal team, and customers, with a strategic view of their digital investments in real-time, with a vision to expand to include iHeartMedia's owned and operated assets. Beginning in paid social more than 11 years ago, Unified is one of only a handful of partners to have direct API access to Facebook, Instagram, Twitter, Snapchat, Pinterest, YouTube, LinkedIn, TikTok, and Reddit. In partnership with iHeartMedia, Unified diversified its digital offering by forming API partnerships with Xandr, GroundTruth and Amazon to execute programmatic digital, and OTT campaigns.