Senior Copywriter

We are looking for a Senior Copywriter who can capture the quiet focus of a dawn patrol, the grit of a Tarpon strike-mission, and the technical innovation of our gear—all in a single sentence. We need someone who can pivot seamlessly from a high-concept seasonal brand campaign to the gritty, high-volume marketing copy required to launch a new product line. This position is a 50/50 blend of brand creative and marketing copywriting. You will be the narrative anchor for our seasonal launches, translating heavy R&D (fabric technologies, performance innovation) into "benefit-first" copy that moves product. You will own the copy pipeline across our entire ecosystem, ensuring our story is cohesive, elevated, and authentic from a 15-word billboard to a 150-word product description. Job Tasks and Responsibilities Collaborate with Senior Designers to brainstorm and execute multi-channel campaigns, including email marketing, social ads, landing pages, catalogs and retail signage Own the copy for consumer DTC mailers and seasonal wholesale catalogs, maintaining tight word counts while maximizing technical accuracy Work closely with Product Managers and Marketing to understand the "why" behind the gear—and communicate it cleanly to the consumer Write and manage high-volume, high-quality Product Description Pages (PDPs) for all seasonal apparel and gear Turn raw spec sheets from design teams into benefit-driven copy Maintain and evolve our voice across all touchpoints, ensuring that even the most functional production copy (size guides, hangtags, emails) sounds like a trusted guide, not a corporate brochure Partner with the channel teams to analyze performance and optimize without losing our brand's soul Minimum Qualifications 5–7 years of professional copywriting experience within an agency or an in-house brand team (outdoor, technical apparel, or premium lifestyle brands heavily preferred) Experience working inside Creative platforms like Figma A portfolio that showcases a mix of punchy short-form digital ads and highly detailed product copy BONUS POINTS: Understanding of fly fishing and outdoor industry trends. You have lived the sport. You know the nuances of the community, conservation, and the specific gear needs of a saltwater flats angler versus a drift-boat regular. Required Competencies Hyper-organized and comfortable navigating complex material specifications (DWR treatments, PrimaLoft, ripstop) while managing massive copy docs spanning hundreds of SKUs A portfolio demonstrating you can write an aspirational brand campaign just as effectively as a punchy, conversion-driven Instagram ad Ability to take feedback from product managers, Brand marketing, and creative director in stride, refining copy until it hits the perfect balance of technical and emotional Ability to understand how to weave keywords into a product story naturally to lift discoverability and drive immediate digital action Free Fly is an equal opportunity employer. We are committed to creating a diverse and inclusive workplace for all employees. #J-18808-Ljbffr Socket