Creative Content Marketing Specialist

Job Description

Job Description

Role Summary

The Creative Content Marketing Specialist is a creative, hands-on role dedicated to bringing Serious Steel Fitness to life across our digital channels. This position focuses on creative content production: capturing, filming, editing, writing, and publishing photo and video for social media, ads, our website, and Amazon. While analytical strategy and high-level data management are handled by Leadership, this role powers the front-end visual and narrative execution that engages our community.

This is a production role. Leadership sets the direction, provides clear SOPs, and gives you specific weekly targets to hit. We'll train you on our products, our customers, and how we work. The ideal candidate possesses a strong eye for aesthetic storytelling, photo/video curation, and campaign creation. The Specialist collaborates across all digital channels to keep brand messaging

Key Responsibilities

Content Creation & Social Media

• Shoot, edit, and publish 4–5 short-form videos per week (Reels, Shorts, TikTok) plus lifestyle photo content featuring our products
• Film product demos, exercise tutorials, unboxings, and behind-the-scenes from our warehouse and gyms around Roanoke
• Write sharp, authentic captions, hooks, and on-screen
• Publish on a set weekly schedule across Instagram, Facebook, TikTok, and YouTube
• Produce YouTube videos with clean descriptions, cards, and end screens
• Engage with followers in comments and DMs to build an active strength-training community

Product Photography & Shopify Storefront

• Reshoot product photography for our top 20 products in your first 90 days
• Shoot lifestyle and in-use photos for product pages, ads, and Amazon listings
• Update product listings, user-generated content sections, and homepage banners on Shopify
• Build conversion-focused landing pages for sales events, gear drops, and new product launches
• Audit product pages monthly so photography, specs, and descriptions stay sharp and consistent

Ad Creative

• Deliver 10+ new ad creative variations per month for Meta and Google (video hooks, ad copy, statics, graphic overlays)
• Turn Leadership's campaign briefs into ad assets and landing page copy

Email Creative

• Write copy and create visuals for promotional and launch emails, working alongside our email agency

Athletes & Creators

• Collect, organize, and edit content from athletes and affiliate creators
• Direct and film collaborators when they visit or when we shoot on location

Organization & Growth

• Keep a clean, searchable library of raw and edited video, product photography, and brand assets
• Follow our SOPs and help write new ones as the role grows
• Stay connected to fitness trends, social video formats, and lifting culture to keep content fresh

What you need

• A portfolio of photos and short-form videos you shot and edited.
• A strong eye for visual storytelling. This isn't a pure graphic design role, but your work needs to look like a real brand.
• Strong skills in Premiere Pro, CapCut, Final Cut, or DaVinci, plus Lightroom or similar
• Comfort on camera and in a gym. You'll demo bands, film lifts, and be around training every day.
• Ability to work on-site in Roanoke full-time
• You take direction, apply it on the next take, and don't need to be told twice
• You hit deadlines without being chased

Nice to have

• You train, lift, or coach
• Experience with Shopify, Canva, Klaviyo, or Meta Ads Manager
• Experience creating content for an e-commerce or consumer brand

What you get

• SIMPLE IRA retirement plan
• PTO, holidays, product discount
• Direct access to Leadership. No layers, no committees.
• Real creative ownership and a clear path to running content