Remote Paid Social Performance Marketing Manager

HireLatam is a premier recruitment agency that places top Latin American talent in independent contractor roles in US companies. With a proven track record and a commitment to excellence, we're your trusted partner in the pursuit of career success. Our extensive network, personalized approach, and supportive guidance ensure that you're in the best hands to find your next job opportunity. Job Title: Remote Paid Social Performance Marketing Manager (100% Work From Home) Location: Remote from Latin America Position Type: Full-time Salary: $2,000 – $2,500 USD/month base salary (commensurate with experience) Schedule: Monday – Friday, 9:00 AM – 5:00 PM US Eastern Time / ET Job Overview Our Client is a fast-growing, direct-to-consumer (DTC) enterprise specializing in high-demand consumer products. Combining performance marketing, structured creative experimentation, and engaging organic brand storytelling, our client scales acquisition channels across global digital platforms. Built on an execution-oriented culture that values hands-on ownership, data-driven agility, and continuous campaign optimization, our client provides a dynamic remote workspace where performance marketing directly drives revenue growth and profitability. The Role Our Client is seeking a hands-on, analytical, and creative Remote Paid Social & Performance Marketing Manager to own both paid advertising (80% focus) and organic social media operations (20% focus). Reporting to marketing leadership, this professional will personally build, launch, optimize, and scale paid acquisition campaigns across Meta (Facebook & Instagram), TikTok, and Pinterest. Additionally, this role oversees the organic social content calendar, briefs creative teams for UGC/video assets, conducts structured A/B tests, and tracks performance analytics through GA4 and Conversions API. Key Responsabilities Paid Social Advertising & Acquisition (80%) Personally builds, launches, monitors, and optimizes end-to-end paid ad campaigns across Meta Ads Manager, TikTok Ads Manager, and Pinterest Ads. Manages budget allocations, bidding strategies, audience targeting frameworks, prospecting, and retargeting funnels to achieve target ROAS, CAC, and CPA goals. Conducts daily campaign reviews, diagnoses underperforming metrics, and implements rapid optimizations to maintain performance and budget discipline. Identifies winning ad setups and scales ad spend responsibly while maintaining customer acquisition economics. Organic Social Media & Community Management (20%) Manages organic social accounts across Instagram, Facebook, and TikTok, maintaining a consistent publishing cadence. Develops and maintains content calendars, writes engaging captions, and schedules posts, Stories, and Reels. Coordinates with graphic designers, UGC creators, and internal teams to produce on-brand visual assets. Monitors channel engagement, oversees community comment responses, and identifies top-performing organic posts to repurpose as paid creative tests. Establishes a structured creative testing roadmap, writing detailed production briefs for static images, short-form video clips, and User-Generated Content (UGC). Conducts systematic A/B testing on ad hooks, copy variations, visual formats, offers, and landing page angles to combat ad fatigue. Analyzes competitor advertising strategies and digital trends to inform future creative iterations. Analytics, Tracking & Executive Reporting Tracks and analyzes key performance indicators including ROAS, CAC, CPA, CPC, CTR, CVR, CPM, revenue, and total ad spend. Configures and maintains tracking accuracy utilizing Meta Pixel, Conversions API (CAPI), and Google Analytics 4 (GA4). Delivers comprehensive weekly performance reports highlighting campaign results, creative test learnings, budget reallocation strategies, and actionable next steps. Qualifications, Skills, and Key Competencies Required Qualifications Hands-On Paid Social Experience: 3–5+ years of direct, hands-on experience personally building, managing, and scaling paid social advertising campaigns (specifically Meta Ads Manager; TikTok Ads Manager experience strongly preferred). Direct-Response & E-Commerce Focus: Proven track record of managing paid ad budgets with direct accountability for performance metrics such as ROAS, CAC, CPA, and revenue targets. Organic Channel Management: Demonstrated experience managing organic social media accounts, publishing tools, and content calendars for commercial brands. Creative Strategy & Briefing: Strong ability to write persuasive direct-response ad copy, draft actionable briefs for video editors/UGC creators, and structure A/B testing programs. Analytics & Attribution Infrastructure: Practical knowledge of web analytics and tracking tools, including Meta Pixel setup, Conversions API (CAPI), and GA4. Fluent English Communication: Excellent written and spoken English communication skills to author ad copy, prepare briefs, and deliver executive performance updates. Schedule Alignment: Full availability to work standard US business hours (Monday – Friday, 9:00 AM – 5:00 PM ET). Remote Workspace Infrastructure: High-performance computer setup, HD webcam, headset, and enterprise-grade high-speed internet connection in a quiet workspace. Preferred Qualifications Industry experience within E-commerce, Food & Beverage, Consumer Packaged Goods (CPG), beauty, or personal care sectors. Experience managing monthly ad spends exceeding $20,000–$50,000+ with documented performance wins. Familiarity with landing page optimization tools, Shopify, or influencer management tools. Competitive Base Compensation: $2,000 – $2,500 USD/month base salary paid in USD. High Channel Ownership: Direct responsibility over performance advertising and organic social media strategy without agency oversight. 100% Remote Infrastructure: Execute performance marketing operations remotely from anywhere in Latin America. Professional Growth: Direct exposure to scaling customer acquisition metrics and expanding multi-platform digital ad spend #J-18808-Ljbffr